"Program Coordinator I - Marketing"

Posted: 10-Jan-26

Location: New Brunswick, New Jersey

Internal Number: 265626

Position Summary:

Rutgers, The State University of New Jersey is seeking a Program Coordinator I – Marketing for the Office of Continuing Professional Education. This position is responsible for the creative development and management of OCPE's marketing presence for a wide range of audiences. Our audiences include customers within the state, nationally and internationally. Work is directed by the Assistant Director at the Office of Continuing Professional Education (OCPE) at NJAES-Cooperative Extension.

Among the key duties of the position are the following:

• Coordinates, plans, schedules, writes, designs, and edits marketing campaigns and advertisements to increase attendance and revenue of OCPE's vast portfolio of programs.
• Cultivates current customer prospects and develops new prospects across multiple platforms.
• Provides timely and helpful responses to customer inquiries regarding courses and programs.
• Maintains working knowledge of OCPE's programs and audiences to understand how they intersect with each other as well as a broad understanding of the mission, vision, role and goals of OCPE, the New Jersey Agricultural Experiment Station, Cooperative Extension and the university.
• Performs professional work that requires knowledge of marketing principles and practices, and a good understanding, use, and application of related concepts, theories, principles, practices and terminology of the organization.
• Completes work under general supervision, within established work parameters, with few direct instructions.

Minimum Education and Experience:

Bachelor's degree in marketing, public relations, communication, journalism, English, or a related field or an equivalent combination of education and/or experience and two years of experience that demonstrates skill, knowledge, and understanding of marketing, public relations, or promotional advertising.

City: New Brunswick

State: NJ

Equipment Utilized:

• Microsoft Products (Outlook, Word, Excel, Powerpoint, Access, OneDrive, SharePoint, Teams).
• Email marketing software (Constant Contact currently used).
• Internet browsers.
• Salesforce CRM (Customer Relationship Management).
• Ancor Registration system.
• Adobe Creative Suite (Photoshop, InDesign).
• Canva.
• Google Ads, Facebook Ads.
• AI tools (e.g., ChatGPT, ClaudeAI, Gemini, or others useful for marketing purposes).
• Animoto or similar video creation tool.
• YouTube Studio.
• Online fax broadcast tool (Westfax currently used).

Physical Demands and Work Environment:

• No specific dress code is defined, but this position is expected to dress professionally for meetings and conferences.
• Ability to lift up to 25 lbs.
• Ability to work in a fast-paced, sometimes loud office environment with strong customer service skills, anticipating needs while dealing with concurrent deadlines, interruptions and sudden changes in priorities.
• Work can be done sitting or standing (standing desk provided).
• When working at or attending OCPE courses and events, this position occasionally requires travel to on-campus, off-campus and out-of-state facilities and working outside of standard work hours, including overnight travel (1-2 times per year).

Special Conditions:

Clean Driving Record.

Salary: $60,000 - 62,500

Posting Number: 25ST2656