Regional Admissions Counselor for Southern California (based in NV)
Position Announcement
Under the leadership of the Associate Director of Admissions for Recruitment, the Regional Admissions Counselor is an integral part of the Admissions team by participating in recruitment of prospective students, including transfer students, to Utah Tech University. This Regional Admissions Counselor works remotely and on-the-road to coordinate student recruitment efforts in Southern California.
This counselor will be required to live and work in the Las Vegas, Nevada metropolitan area, with extensive travel to Southern California for recruitment events and in-person activities and occasional travel to main campus in St. George, Utah for training and Admissions team development. Information about the Admissions department can be found online at https://admissions.utahtech.edu.
Responsibilities
- Responsible for recruiting and enrolling prospective undergraduate and transfer students in Southern California, Nevada and other areas as assigned.
- Communicate daily with prospective students as they move through the recruitment process, including outreach, answering questions about the admissions process, alleviating concerns, assisting with application submission, and following through to enrollment.
- A significant level of interaction with prospective students through phone calls, email, text, chat room, in-person and web conferencing.
- Generate and analyze enrollment analytics of assigned territory and make strategic student recruitment decisions, identify trends, and optimize outreach strategies. Utilize data management tools and CRM systems (Slate) to track and assess recruitment efforts, enrollment trends, and applicant progress.
- Conduct research on student enrollment patterns and retention trends to refine outreach strategies, enhance engagement, and improve conversion rates. Leverage insights from regional research, demographic trends, and target market data to identify key recruitment opportunities, enhance marketing strategies, and tailor outreach efforts based on prospective students' needs. Prepare reports on admissions statistics, campaign effectiveness, and recruitment ROI, offering insights and recommendations to improve enrollment strategies.
- Coordinate student recruitment activities in assigned territory, including travel in short and over extended periods.
- Build personalized relationships with prospective students, families, school counselors, alumni, and other constituents in support of the recruitment goals for the territory.
- Represent the university at college fairs, job fairs, student recruitment events, etc.
- Work with Ambassadors, educating them on recruiting in your prospective territory.
- Assist with any new student recruitment activities as assigned by the Director or Associate Directors of Admissions.
- Collaborate with university marketing and admissions teams to develop targeted recruitment campaigns, assess their effectiveness, and refine communication strategies. Measure and assess communication effectiveness within the admissions funnel, making data-driven recommendations to enhance student engagement and conversion rates.
- Develop predictive strategies using historical enrollment data to forecast application trends, identify high-potential prospective students, and refine marketing and recruitment strategies, ensuring targeted and efficient outreach efforts. Conduct A/B testing on individual email outreach to optimize engagement, improve response rates, and tailor messaging based on student behavior and performance data.
- Perform other duties as assigned. This position will require travel in support of student recruitment activities. Travel will be required for extended periods of time. Position will be based in Las Vegas, NV along with the Nevada Admissions Counselor and perform administrative tasks from a home office when not traveling for recruitment events and activities.
Qualifications
Minimum Qualifications
- Bachelor's degree in a related field required; applicants who will complete their degree by August 2025 will be considered.
- Relevant work experience to job duties.
- Ability to live in the assigned regional area, work remotely, and travel in support of student recruitment activities, both for short and extended periods of time.
- Excellent verbal, written and interpersonal communication and presentation skills.
- Provide a high level of customer service to professionals in phone, email, web conference, and in-person settings.
- Ability to work under pressure and complete multiple tasks in an organized manner, ensure a balanced and efficient workload.
- Ability to exercise critical thinking skills to improve workload.
- Comfortable in a university environment, working with students, faculty, and staff from multiple backgrounds and nationalities.
- Ability to work effectively in a remote team environment.
- Supply a valid driver's license and vehicle for traveling.
Preferred Qualifications
- Post-graduate coursework or degree.
- Full-time job experience specifically in university campus recruiting, student leadership or college advising.
Supplemental Information
Position Details, Compensation and Benefits: Full-time overtime-exempt staff position. Annual salary of $45,000 with a desired start date of October/November 2025. Excellent benefits package included that begins on start date; includes medical, dental, vision, disability, and life insurance, employee assistance and wellness programs, retirement plan contributions, and undergraduate tuition waivers for employees and eligible dependents, as well as paid holidays in addition to sick and vacation leave accruals. See https://humanresources.utahtech.edu/employee-benefits/ under "Benefits Summary" for more details.
Electronic Application Procedures: Application review begins September 2, 2025. Submit application materials (including resume contents and contact information for three professional references) and upload a cover letter electronically. If, because of a disability, you need special services or facilities in order to apply for this opening, please call the Human Resources Office at (435) 652-7520.
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