Social Media and Content Specialist

About this opportunity

The Division of Online and Strategic Learning is seeking a creative, strategic, and student-focused Social Media and Content Specialist to help elevate the Ball State Online brand through engaging digital storytelling that supports enrollment growth and student engagement goals.

Position Function

The Social Media and Content Specialist upholds strategic marketing initiatives by developing and creating engaging, student-centered content for Ball State Online’s social media and marketing channels.

Duties and Responsibilities

1. Create and edit compelling content for digital and print platforms, including websites, blogs, email, and marketing materials.
2. Plan, write, schedule, and publish social media content that aligns with campaign goals, audience needs, and platform trends.
3. Create short-form video content (e.g., Reels, TikToks, YouTube Shorts), including scripting, filming, editing, and optimizing for engagement.
4. Optimize content for discoverability through platform search behaviors.
5. Develop feature stories, testimonials, and social-first narratives using content obtained by conducting interviews with students, alumni, and faculty.
6. Stay up to date on trends and tools in short-form video, social media platforms, and digital engagement strategies.
7. Develop social-first FAQ content that addresses common questions and barriers.
8. Brainstorm content, develop and review integrated marketing campaigns, in collaboration with team members.
9. Maintain consistent messaging across platforms while tailoring tone and format to suit specific audiences.
10. Monitor comments and engagement patterns to identify emerging questions, misconceptions, and content opportunities.
11. Track performance and contribute insight and recommendations on what content drives awareness, consideration, and web traffic to enrollment pathways.
12. Manage multiple deadlines and projects with strong organizational and time management skills.
13. Perform other related duties as assigned.

Minimum Qualifications

• Bachelor’s degree in journalism, communications, marketing, digital media, or a related field.
• Demonstrated experience in creating social media content, including short-form video.
• Strong storytelling, writing, and editing skills for social platforms.
• Basic video production skills, including shooting and editing short-form video for mobile audiences.
• Familiarity with platforms such as Instagram, Facebook, LinkedIn, TikTok, and YouTube.
• Excellent interpersonal skills, including the ability to conduct interviews and collaborate with others.

Preferred Qualifications

• Experience managing or contributing to social media accounts for an organization, brand, or campaign.
• Comfort being on camera or directing others for social media video.
• Experience using content planning or publishing tools (e.g., Canva, Sprout Social, Hootsuite).
• Knowledge of AP Style and brand voice standards.
• Exposure to higher education marketing or storytelling, especially for adult learners or online education.
• Familiarity with video metrics and analytics.