Temporary Communication Professional/Fitness Marketing Specialist

Temporary Communication Professional/Fitness Marketing Specialist

University of Colorado Anschutz

Department: School of Medicine, Anschutz Health and Wellness Center

Position #: 00845401 - Requisition #39055

Job Summary

About the CU Anschutz Health and Wellness Center

This is a Temporary position limited to no more than 9-months and hours are limited to 10 hours per week.

The CU Anschutz Health and Wellness Center (AHWC), established within the CU School of Medicine, opened in April 2012. Our vision is a campus where wellness is the foundation of everything we do. To foster this vision, the staff of the AHWC collaborate with campus partners to utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community. The AHWC serves as a campus resource that provides support and a space for innovation and collaboration for researchers, clinicians, patients, students, campus employees, and community members. The AHWC has five core areas of focus including clinical research, clinical medicine, campus/community programs, training and education, and the fitness center. These core areas utilize the physical infrastructure of the AHWC including the metabolic kitchen, fitness center, clinic, meeting rooms/board rooms, green roof, and 3rd and 4th floor office space. More information on AHWC can be found at anschutzwellness.com.

Mission Statement: To utilize the power and science of movement, nutrition, and mental well-being to enrich the health and wellness of our community.

A key member of the AHWC Fitness Center's membership and sales team, the Fitness Marketing and Communication Specialist is responsible for coordinating overall marketing and digital media efforts for the Fitness Center, under the direction of the Fitness Center General Manager. The Fitness Marketing and Communication Specialist is responsible for driving new member leads, engagement and retention efforts, in tandem with a Fitness Center-focused digital media strategy that drives increased engagement and traffic through strategic campaigns and compelling content. The ideal candidate has a broad range of marketing experience with strong storytelling, creativity, design aesthetic and technical expertise and can effectively communicate across a wide range of audiences.

Supervision Received: Fitness Center General Manager

Supervision Exercised: None

Key Responsibilities

Membership Marketing (80%)

• Assist with the development of campaigns and promotions that drive new member acquisition and sales. Attend monthly sales meetings and work closely with sales team on promotion, execution and reporting.
• Assist with coordination of member engagement and retention programs, including onboarding, email marketing and market research.
• Coordinate marketing efforts for fitness and sales programs and events throughout the year (classes, workshops, orientations, campus events), including promotional materials.

Social Media (5%)

• Assist in the management and execution of social media strategy, including benchmarking and analysis of campaigns for Fitness Center-specific accounts.
• Maintain social media editorial/content calendars.
• Together with sales team, monitor all digital engagement, relevant social media accounts, comments, reviews and direct messages. Respond in a timely and professional manner.
• Engage with AHWC marketing and communications team for cross-posting and content sharing, when appropriate.

Digital Advertising (5%)

• Execute, monitor and analyze paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and services.
• Track effectiveness of content and campaigns. Make recommendations for improvement.

Content Creation (10%)

• In alignment with the University of Colorado Anschutz Medical Campus brand guidelines, produce, edit and publish original content for different audiences, including graphics, video and text, for use on social media, websites, newsletters and other communications.
• In collaboration with the fitness center department subject matter experts, generate content that is compelling, accurate and consistent with the center's messaging and brand standards, while driving designated KPIs.
• Ensure compliance with all CU brand standards and accessibility laws for print and digital media.

Work Location: Hybrid - this role is eligible for a hybrid schedule of on-campus work as-needed for content creation and meetings.

Qualifications

Minimum Qualifications:

• Bachelor's degree in marketing, communication, design or related field from an accredited university.
• One (1) year of professional experience in digital media, website and social media management which may include content creation, including graphics, video and copywriting and/or paid digital advertising.

Preferred Qualifications:

• Hands-on experience with content management systems, including WordPress and HubSpot; HTML is a plus.
• Hands-on experience with social/digital content creation and optimization, paid advertising and digital management tools, including SproutSocial (or other social media planning tool), Facebook Business Suite and Google Analytics and AdWords.
• Experience working with a commercial fitness center.
• Intermediate to advanced graphic design, photography and video production/editing experience; experience with Adobe Creative Cloud and Canva.
• Experience with a range of creative and informative copywriting for diverse audiences, including development and creation of engaging copy for social media posts, promotions, events, blogs and articles.

Knowledge, Skills and Abilities:

• Strong knowledge of grammar, editing and AP style guidelines.
• Commitment to producing high-quality deliverables that elevate the center's brand.
• Strong storytelling and creativity with ability to communicate voice and call to action in a variety of formats.
• Highly organized and detail oriented with excellent time management; ability to priority, problem solve and meet deadlines.
• Exhibits curiosity and interest in learning about and promoting all areas of the center.
• Interest in learning and mastering new technologies and digital platforms.
• Strong work ethic with ability to work independently as well as with the team.
• Ability to establish and maintain effective working relationships with constituents at all levels throughout the center and campus.
• Outstanding customer service.
• Interest in fitness, health and wellness.
• Demonstrated commitment and leadership ability to advance diversity and inclusion.
• Exposure to, or knowledge of, HIPAA policies and procedures

Anticipated Pay Range

The hiring range for this position has been established at: $28.00 to $32.00 an hour.