"Web Designer"

Position Summary

Rutgers, The State University of New Jersey is seeking a Web Designer for the Department of Communications and Marketing within the School of Environmental and Biological Sciences. This position will act as part web designer/part webmaster to build, revitalize, update, maintain and troubleshoot webpages for the Office of Continuing Professional Education's (OCPE) portfolio of programs. The website is OCPE's main marketing tool to reach potential customers whose enrollments we rely on for revenue generation while meeting the mission of our office to serve the people of New Jersey and beyond.

Among the key duties of the position are the following:

• Manages content, while ensuring it is accurate, well organized and engaging to attract customers to our programs.
• Reviews and implements SEO best practices to enhance OCPE's website visibility while also testing across different browsers and devices to ensure a smooth and user-friendly experience.
• Tracks and reports website performance metrics, such as traffic and user engagement, with suggestions to program staff and Assistant Director for improvement.
• Coordinates regularly with program staff to schedule, write and execute marketing messages, updates, and campaigns via email, social media, internal and external newsletters and the registration unit to ensure timely and accurate posting of program information.
• Cross-trains with marketing colleagues to complete time-sensitive tasks in their absence.
• Completes work under general supervision, within established work parameters, with few direct instructions.

Minimum Education and Experience

• Bachelor's degree or an equivalent combination of relevant education and/or experience.

City

New Brunswick

State

NJ

Equipment Utilized

• Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Access, OneDrive).
• Internet browsers (Internet Explorer, Firefox, Chrome, and Safari).
• WordPress and WordPress Plug-ins including Facet WP and others.
• Unbounce.
• Form Assembly.
• Knack.
• Adobe Creative Suite (Dreamweaver, Photoshop, InDesign).
• Google Analytics.
• Google Webmaster Tools.
• SalesForce CRM (Customer Relationship Management).
• Email marketing software (Constant Contact currently used).
• Online fax broadcast tool (WestFax currently used).
• Ancor Registration System.

Physical Demands and Work Environment

• No specific dress code is defined, but this position is expected to dress professionally for meetings and conferences.
• The ability to lift up to 25 lbs.
• Ability to work in a fast-paced, sometimes loud office environment with strong customer service skills, anticipating needs while dealing with concurrent deadlines, interruptions and sudden changes in priorities.
• Work can be done sitting or standing (standing desk provided).

Special Conditions

• When working at or attending OCPE courses and events, this position occasionally requires travel to on-campus, off-campus and out-of-state facilities and working outside of standard work hours, including overnight travel (1-2 times per year).
• Clean Driving Record.

Salary

IT Scale Grade 4 $71,111 - $73,000