"Associate Director, Alumni Relations Marketing"

Position Summary

Reporting directly to the Director of Development and Alumni Relations Marketing, and working closely with the staff of Columbia College Development and Alumni Relations (CCDAR), the Associate Director designs, coordinates, and executes broad-based communications, marketing materials and events collateral for CCDAR. The Associate Director will be the primary project lead for all Alumni Relations marketing as an expert in marketing, design and program management who can lead projects from concept to execution.

Responsibilities

• Creates and deploys email marketing assets using Salesforce Marketing Cloud and Adobe Photoshop, Illustrator, and InDesign.
• Assists in Salesforce Marketing Cloud email management, including uploading send lists, scheduling and sending emails, and tracking email send information.
• Develops print and digital assets, including programs, invitations, newsletters, brochures, signage, and a variety of digital assets for email, web, and social media.
• Works with the Director, and in partnership with other team members, on large-scale events, including the design and execution of event creative. Excellent project management of complex and multi-layered events and programs is a must.
• Manages the general maintenance of the alumni and development websites and edits content.
• Advises colleagues on marketing decisions and enhances the performance of alumni marketing by staying up to date on industry best practices, marketing trends, and new technologies.
• Works with outside vendors, including strategic sourcing and cost management for purchases, designing materials, managing deliveries, and processing invoices.
• Edits and occasionally writes marketing copy — deploying excellent writing skills and adhering to the Columbia style and brand guidelines.
• Performs other related duties as required.

Minimum Qualifications

• Bachelor’s degree or equivalent is required.
• A minimum of 3-5 years of related work experience is required.
• Strong skills in Adobe Suite (specifically Photoshop, InDesign, Illustrator) is required.
• Experience using Salesforce Marketing Cloud, or a comparable CRM system, is required.
• Must possess superior writing and editing abilities, with a genuine interest in the power and precision of words, considered a strong asset.
• Exemplary interpersonal skills.
• Extreme attention to detail and an eye for accuracy.
• Strong organizational and time-management skills, with an ability to manage multiple and complex assignments simultaneously, determine priorities, meet deadlines, and monitor results.
• Must be self-directed and motivated, able to work independently, but also as part of a team.
• Proactive, resourceful investigator and problem-solver.
• Demonstrates strong initiative and foresight, planning, anticipating, and preparing to be at least one step ahead.
• Exhibits stability, reliability, and consistency to our internal partners.
• Thinks critically about the overall goals and outcomes of individual projects as well as how each project fits into the overall CCDAR marking strategy.

Must be available to work some weekends and evenings.

Applications submitted without a resume and cover letter will not be reviewed

Preferred Qualifications

• A minimum of 4 years of related work experience (marketing, graphic design, etc.) in a complex organization is preferred.
• Bachelor’s degree in Marketing, Graphic Design or a related field is preferred.