"Associate Director, Marketing and Communications"

Associate Director, Marketing and Communications

Job #: 042492

Location: Syracuse, NY

Pay Range: $72,500 - $90,000

Hours: Standard University business hours
8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.

Job Type: Full Time

Job Description:

The Associate Director of Marketing & Communications at the Martin J. Whitman School of Management is a key member of the communications team and plays a central role in executing the schools integrated marketing, branding and communications strategy. Reporting to the Executive Director, this position develops high-impact content that elevates Whitmans reputation, strengthens engagement and supports priorities across academics, research, admissions, alumni relations and the student experience.

The Associate Director leads editorial planning and storytelling, writing and editing articles, faculty and student features, event coverage and strategic communications across digital platforms. The role also manages major publications, including Whitmans spring digital magazine and fall School Report.

In collaboration with the schools graphic designer, communications assistant and digital content/social media specialist, the Associate Director helps coordinate daily communications activities such as website updates, press releases, marketing materials, media relations support and event promotion. The role builds partnerships across departments to ensure consistent messaging, brand alignment and high editorial standards that reflect the goals of Whitman and Syracuse University.

Education and Experience:

• Bachelors degree in communications, journalism, marketing, public relations or a related field.
• 5+ years of professional experience in marketing, communications, editorial content development or a related discipline.
• Experience in higher education communications, marketing, public relations, and/or journalism.

Skills and Knowledge:

• Familiarity with content management systems (CMS), email marketing tools and project management systems.
• Understanding of digital marketing, SEO principles and evolving communication trends.
• Experience supervising or coordinating the work of interns, assistants or content contributors.
• Comfort working with data, analytics and strategic reporting.
• Event execution experience, including project management, hands-on event assistance, on-site interviews, etc.
• Experience managing editorial calendars, publications or multi-piece content projects.
• Ability to translate complex information, especially faculty research, into accessible, engaging content.
• Strong organizational skills with the ability to manage multiple projects on deadline.
• Ability to work collaboratively with colleagues across academic and administrative units.
• Demonstrated ability to build and maintain strong relationships with diverse stakeholders.
• Commitment to the mission and values of the Whitman School.

Responsibilities:

Editorial Leadership & Content Development

• Write, edit and produce feature stories, news articles, faculty research profiles, student and alumni spotlights, announcements and event recaps for Whitmans website and digital channels.
• Ensure accuracy, clarity, tone alignment and adherence to brand and editorial standards.

Strategic Marketing & Communications Implementation

• Assist the Executive Director in executing the Whitman Schools integrated marketing and communications strategy.
• Translate strategic goals into actionable communication plans, campaigns and content calendars that support enrollment, reputation-building and stakeholder engagement.

Publication Management

• Oversee planning, content development, editing and production of the annual spring digital magazine and the fall School Report.
• Coordinate content workflows, collaborate with internal contributors and ensure high-quality digital presentation and timely delivery.

Team Collaboration & Project Coordination

• Work closely with the graphic designer, communications assistant and digital content/social media specialist to manage daily workflows, including website updates, press releases, design needs, event execution and promotion, photography coordination and digital asset development.
• Serve as a key point of contact for cross-school communication requests.

Public Relations & Media Support

• Draft and distribute press releases, assist with media outreach, coordinate with SUs central communications team and contribute to reputation-building initiatives.
• Support faculty experts with media and event preparation as needed.

About Syracuse University:

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the Universitys 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

To apply, visit https://www.sujobopps.com/postings/112064