"Copywriter"

The College of the Holy Cross seeks to hire a Copywriter who will be responsible for writing clear, compelling copy across all channels for a wide range of audiences. The Copywriter will be an integral part of the creative marketing team, writing the content for the redesigned website, concepting new campaigns, interpreting strategic briefs, collaborating across departments, and giving voice to the College's mission and work. This position will be responsible for writing brochures, emails, articles, newsletters, web content, ad copy, and will provide the final read for all high-profile written materials.

The Copywriter will develop the brand voice and apply it through written content for audiences ranging from prospects to alumni. The successful candidate will collaborate with long-form content writers, multimedia producers, art directors, designers, and strategists to identify and develop the stories that communicate Holy Cross' core values across a variety of high profile digital and print properties.

A successful copywriter will pitch concepts, interview subjects, write copy, manage revisions, and deliver approved final assets-all while advocating for best practices and developing the college's brand voice. Major Areas of Responsibility:

• Write compelling copy for large-scale, multi-channel projects, including donor communications, ads for Holy Cross Magazine, emails for fundraising and stewardship efforts, and brochures, website, and paid campaigns for prospective students.
• Interpret the Holy Cross brand voice for a range of audiences, including prospects, students, parents, staff, and alumni.
• Develop concepts and messaging strategies for new campaigns; partner with creative leads to ensure message clarity and storytelling impact.
• Pitch concepts to stakeholders and marketing leadership and finalize creative to achieve stated marketing goals.
• Develop scripts for mission-driven, student life, and campaign videos; support on-camera interviews and narrative framing in collaboration with video producers.
• Write, edit, and manage website content in collaboration with web and marketing teams.
• Write and edit stories for the College magazine as needed.
• Provide final proofing for high-visibility publications like the Commencement Program and donor calendar.
• As needed, manage project intake and keep work moving to ensure final assets are delivered on time.

Minimum Qualifications:

• At least 2-4 years of experience as a copywriter with a portfolio of creative work
• Ability to research, write, edit, and fact check with a nuanced understanding of diverse audiences.
• Experience writing for the web, print, and social media
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience writing for prospective college students and their families is a plus
• Excellent interpersonal skills and attention to detail
• Ability to think creatively, strategically, and collaboratively
• Knowledge of digital marketing channels and best practices
• Commitment to a culture of diversity and respect