Social Media Coordinator

The Social Media Coordinator is responsible for creating and crafting strategic content and engaging target audiences on multiple university social media channels.

Essential Duties:

• Manage the daily operations of key social media platforms, including Facebook, X (Twitter), Instagram, LinkedIn, and YouTube.
• Monitor trends, tools, and emerging platforms to keep the university's digital presence current and competitive.
• Provide leadership and guidance to departmental social media coordinators and student interns to ensure brand consistency and effective execution across accounts.
• Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement, reach, and conversions.
• Create, curate, and manage original, high-quality content (including images, videos, written and audio content) tailored to each social media platform.
• Develop and maintain editorial calendars to ensure consistent and timely posting across all managed accounts.
• Collaborate with internal departments and university stakeholders to source and generate relevant content.
• Ensure all social media content and campaigns adheres to the university's brand standards, style guidelines, and tone of voice.
• Initiate and participate in online conversations to build and maintain a strong community presence by responding to comments, questions, or messages in a timely and professional manner.
• Resolve issues or inquiries raised through social media channels in collaboration with appropriate departments when necessary.
• Analyze and report on performance metrics across all social media platforms to evaluate engagement, reach, and overall campaign effectiveness.
• Use data insights to inform content optimization and strategic adjustments aimed at improving outcomes.
• Prepare and present regular reports on key performance indicators (KPIs), including audience growth, campaign performance, and return on investment (ROI).

Job Requirements

Required Education and Experience: Bachelor's Degree in Marketing, Communications, Public Relations, or a related field, AND 3 years of experience in social media management.

Skills:

• Proven expertise in managing multiple social media platforms and creating engaging, high-impact content.
• Strong writing, editing, and verbal communication skills.
• Proficient in using social media analytics and management tools to track performance and optimize strategy.
• Creative and strategic thinker with strong analytical capabilities.
• Excellent organizational skills and a keen attention to detail.
• Ability to collaborate effectively in a fast-paced, team-oriented environment.
• Experience in planning and executing paid social media campaigns.
• Familiarity with graphic design and video editing software.

Certifications: None

Advertised Physical Requirements:

• Physical: Must be able to work effectively in shared office spaces and maintain focus in a collaborative environment. Ability to sit or stand for extended periods and perform repetitive tasks such as typing or data entry. Standard office environment with regular use of computers.
• Environmental: Must be able to perform effectively in a high-impact, fast-paced setting with frequent deadlines and shifting priorities. May require occasional evening or weekend work to support events, campaigns, or time-sensitive communications.

Supervision: None

Special Instructions: If you are selected as a final candidate for this position, you will be subject to The University of Oklahoma Norman Campus Tuberculosis Testing policy. To view the policy, visit https://hr.ou.edu/Policies-Handbooks/TB-Testing.

Why You Belong at the University of Oklahoma: The University of Oklahoma values our community's unique talents, perspectives, and experiences. At OU, we aspire to harness our innovation, creativity, and collaboration for the advancement of people everywhere. You Belong Here!

Equal Employment Opportunity Statement: The University, in compliance with all applicable federal and state laws and regulations, does not discriminate on the basis of race, color, national origin, sex, sexual orientation, marital status, genetic information, gender identity/expression (consistent with applicable law), age (40 or older), religion, disability, political beliefs, or status as a veteran in any of its policies, practices, or procedures. This includes but is not limited to admissions, employment, housing, financial aid, and educational services.