"Design Specialist (DSA Marketing & Communications)"

Job Details

Job Title: Design Specialist (DSA Marketing & Communications)

Location: Tallahassee, FL

Regular/Temporary: Regular

Full/Part Time: Full-Time

Job ID: 60856

Department: Marketing & Communications Office | The Division of Student Affairs

Responsibilities

The Design Specialist plays a key role in supporting the Division of Student Affairs Marketing and Communications team by executing email marketing campaigns and producing brand-aligned visual content across digital channels. With a primary focus on Salesforce Marketing Cloud, this position helps ensure effective communication with student audiences while upholding Florida State University’s brand standards and communication goals. The Design Specialist works closely with the Senior Designer and Creative Director to produce visually engaging, accessible content that enhances student engagement and promotes key programs and services.

Build, design and schedule email campaigns using Salesforce Marketing Cloud in support of departmental initiatives and divisional messaging. Maintain subscriber lists, apply audience segmentation, and incorporate dynamic content to improve personalization and engagement. Ensure all email content meets accessibility standards and is optimized for mobile and desktop viewing. Collaborate with writers and project leads to align email content with campaign goals and division-wide priorities. Track and analyze campaign metrics (open rate, click-through rate, etc.) and provide reports to stakeholders with data-driven recommendations.

Design digital assets including social media graphics, web banners, digital signage, and email visuals to support marketing campaigns and student-focused communications. Support the visual consistency of digital campaigns by applying established brand guidelines and adapting styles to fit platform and audience needs. Assist with templated print and promotional materials as needed.

Coordinate with the Creative Director, Senior Designer, and campus partners to execute projects on time and on brand. Participate in team planning meetings, design reviews and feedback sessions. Maintain organized files, shared templates, and visual assets for team use.

Stay current with trends in email marketing, digital design, accessibility, and platform capabilities. Support the upkeep of email templates, digital asset libraries and internal documentation related to Salesforce Marketing Cloud workflows. Track design projects using Smartsheet to ensure timely delivery, efficient revisions, and clear communication.

Perform administrative functions to support multimedia design work. Maintain project files and project tracking in an efficient and timely manner.

Qualifications

Bachelor's degree and two years of experience; or a high school diploma/equivalent and six years of experience. (Note: a combination of post high school education and experience equal to six years.)

Other Information

The Marketing & Communications Office serves departments within the Division as well as provides support for projects of the Vice President for Student Affairs.

We produce content in order to build ties between students, the Florida State University campus community, and staff within the Division of Student Affairs. The Marketing and Communications Office delivers clear messages to students and their families as well as on- and off-campus partners. Our student-centered approach to communication uses a combination of compelling visuals, creative media strategies and integrated marketing efforts. Our goal is to help all Florida State students feel connected and engaged with their campus community.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

Anticipated Salary Range

The anticipated starting salary for this position is in the low to mid $40,000’s, commensurate with experience and education.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position. This position requires successful completion of a criminal history background check. Equal Employment Opportunity: FSU is an Equal Employment Opportunity Employer.