"Director of Marketing - Athletics"

Position Summary:

The director of marketing will play an integral role in driving revenue and attendance for the Department of Athletics. Taking a leadership role with the marketing, sales and communications staff, this individual will be responsible for increasing attendance, creating a positive and exciting game day atmosphere, increasing fan engagement, and furthering the brand of Rice Athletics.

The ideal candidate will have marketing and/or sales experience in collegiate athletics and a proven track record of driving attendance at events and enhancing fan engagement.

Workplace Requirements:

On campus position: This position is exclusively on-site, necessitating all duties to be performed in-person. Per Rice policy 440, work arrangements may be subject to change.

Minimum Requirements:

• Bachelor's degree
• One or more (1+) years of experience in sports marketing including experience gained while a student.
• Must possess (or have the ability to obtain within thirty days of hire) and maintain a valid Texas driver's license and have no more than three moving violations and/or at fault accidents within the past three years. Must not have any DUIs or DWIs within the past five years

Skills Required:

• Strong communication skills both oral and written
• Organization and creativity skills
• Analytical problem solving skills
• Proficiency with Microsoft Office, Adobe Photo Shop, and various social media platforms
• Ability to work at athletic events, including outdoors
• Work required at events on evenings and weekends

Essential Functions:

• Game-day scripting, leading, and implementing of in-game marketing and fan engagement efforts, including but not limited to in-game music, entertainment, public address, video board fan engagement camera operators, etc.
• Developing, recommending, and implementing marketing and promotional strategies and policies to increase awareness and attendance.
• Managing the department's daily advertising efforts on social media to generate revenue and promote attendance at athletic events.
• Managing day-to-day online and digital marketing initiatives. Collaborating to create and execute marketing programs and campaigns.
• Implementing ticket promotions, sales plans, advertising campaigns, and community and statewide outreach events
• Collaborating closely with internal colleagues to create highly engaging fan experiences
• Creating student, fan development, community outreach initiatives aimed at increasing attendance
• Conceptualizing content and strategy for video board use at select venues
• Managing game-day operation of any athletic event, including integration with videoboard, public address, and promotions. Includes preparation of game-day schedule of activities, pregame and halftime entertainment, developing positive game atmosphere, etc.
• Supervising the work of the Assistant Director of Marketing, Marketing Associate, and department interns, including training and evaluation of employee's performance. Responsible for assigning duties, responsibilities, and specific projects.
• Maintaining constant communication with businesses and groups across campus to drive awareness of games/events and encourage attendance and participation.
• Performing other job-related duties as assigned by the Associate Athletic Director of External Relations.

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