"Director of Marketing & Public Information"

Job Description

DESCRIPTION

Under the direction of the Superintendent/President, oversees and performs multiple institutional functions including media relations, community relations, legislative advocacy, marketing, advertising, publications and graphic standards. Performs other related duties may be assigned.

REPRESENTATIVE DUTIES

E – indicates essential duties of the position

• Develops and maintains contacts and relationships with representatives of the news media from a variety of markets serving diverse groups, elected officials, business and industry, college, students, and the general public. (E)
• Advises college officials and staff on matters related to the image and promotion of the college, including media relations and crafting responses to inquiries. (E)
• Writes, edits, and distributes news releases, feature stories, public service announcements, emergency alerts, campus updates, letters, bullet points for speeches and other related materials, conducts interviews, and serves as college spokesperson and media liaison to print and broadcast media representative of our diverse student body and community. (E)
• Directs production of all college publications including planning, layout, coordinating work of designers, videographers, and photographers; prepares print bid specifications, negotiates pricing, and coordinates printing with vendors. (E)
• Supervises, directs and evaluates all Marketing & Public Information staff including Web Developer, Administrative Coordinator, Marketing Coordinator, hourly workers, and student workers; provides work direction to interns, volunteers, contractors and vendors in photography, design, and printing. (E)
• Coordinates college-wide graphic standards program including review and approval of publications, mass communications, social media and web pages. (E)
• Provides leadership for the districts strategic marketing including analyzing demographic data to develop appropriate marketing and advertising strategies for the college, ensuring outreach to our diverse constituent groups; coordinates marketing efforts with appropriate district staff; creates ad copy, places media buys for maximum effectiveness, and negotiates contracts. (E)
• Works with the districts research and planning function to identify opportunities to improve and strengthen the districts legislative program, equitable and diverse community outreach, culturally aware communications and marketing. (E)
• Works with the district school and community relations function to coordinate community outreach, communications and marketing to our diverse community populations. (E)
• Monitors and directs the colleges legislative advocacy program which includes tracking State and Federal legislation affecting colleges; works with representatives of campus constituent groups to develop platforms on key issues and in coordination with the President, advocates those positions to elected officials. (E)
• Participates as a member of various governing bodies and committees. (E)
• Provides communication support for the President including covering Board of Trustees meetings. (E)
• Prepares and monitors annual budget for public relations office including college advertising and publications budgets. (E)
• Takes photographs and arranges for photos ensuring representation of all constituent groups. (E)
• Maintains all social media outlets of the college. (E)
• Maintains the graphic interface and design of the college website and subsidiary websites. (E)
• Supervise and oversee the graphic arts operation of the college. (E)
• Plans, organizes, and implements news conferences and other special events, ensuring representation of and communication to our diverse community. (E)
• Participates in local, regional, and state activities to promote the college, the public relations profession, and higher education.
• Performs other related responsibilities as may be assigned.

MINIMUM QUALIFICATIONS

EDUCATION AND EXPERIENCE: Bachelors degree from an accredited institution in a related field, AND five (5) years of increasingly responsible experience in journalism, public relations, marketing, mass communications, political science, administration, or a related field, including at least two (2) years in a supervisory capacity.

DESIREABLE QUALIFICATIONS:

• Masters degree in a closely related field.
• Prior marketing leadership experience in an academic environment.

LICENSES AND OTHER REQUIREMENTS:

• Valid California driver's license.
• Sensitivity to an understanding of the diverse academic, socioeconomic, cultural, disability, and ethnic backgrounds of community college students (Assembly Bill 1725; Education Code 87360)

OTHER INFORMATION

KNOWLEDGE OF:

• Applicable laws, rules and regulations.
• Print and broadcast media.
• Photographic and electronic imaging processes and equipment.
• Techniques of writing, producing and disseminating culturally aware information for mass media communications.
• Newspaper, radio, television and other communications media sources and resources that serve our diverse student population.
• Techniques of layouts and designs.
• Methods and techniques of interviewing, editing, news reporting and proofreading.
• Operation of a computer.
• Oral and written communication skills.
• Culturally competent public speaking techniques.
• Basic research methods.
• Principles and practices of supervision and training.
• Budget preparation and control.
• Current Web-based communications and marketing strategies, and all social media outlets.
• Marketing principles and strategic marketing planning focused on diversity, equity, inclusion, and access.

ABILITY TO:

• Plan and conduct an Equity-focused District-wide media relations, communications and marketing program.
• Develop and maintain strategic working relationships with legislators and their staffs and legislative advocacy staffs of state and national community college associations.
• Write clear, concise, and culturally aware advisories, news releases, feature stories and other materials to be distributed to the media.
• Analyze and evaluate sensitive situations to determine public relations consequences in a variety of cultural scenarios and recommend effective course(s) of action.
• Research and analyze assigned topics and issues.
• Operate a personal computer and various forms of information technologies.
• Communicate effectively both orally and in writing.
• Prepare and deliver culturally aware oral presentations.
• Establish and maintain cooperative, empathetic, and effective working relationships with others including interpersonal skills of tact, patience and courtesy.
• Prioritize and schedule work.
• Assign and review the work of others.
• Meet schedules and timelines.
• Collect and relay information with accuracy and diplomacy.
• Work as a culturally responsive team member.
• Work under pressure with frequently changing deadlines.
• Work evenings and weekends upon request.

WORK DIRECTION, LEAD AND SUPERVISORY RESPONSIBILITIES: Supervises the work of a diverse team of all Marketing & Public Information staff including Web Developer, Administrative Coordinator, Marketing Coordinator, hourly workers, interns, volunteers, and student workers and others as required by duties assigned.

CONTACTS: Co-workers, other departmental staff, news media, graphic artists, photographers, contractors, vendors, business community, elected officials, students, alumni, donors, prospects and the general public.

PHYSICAL EFFORT:

• Sitting for extended periods of time.
• Extended periods of time using computer equipment.
• Bending at the waist, kneeling or crouching.
• Maintaining effective audio-visual discernment.

WORKING CONDITIONS:

• Office environment.
• Travel between multiple college locations.

APPLICATION PROCESS – PLEASE READ

This position requires the following documents to be attached to your online application in order to be considered:

• Application
• Current resume
• Letter of intent that addresses minimum and desirable qualifications.
• Scanned copy of official transcripts with required degree(s).
• + Foreign transcripts and degrees require official certification of equivalency to U.S. transcripts and degrees by a certified U.S. review service at the time of application and must identify graduate level coursework.
• + Any evaluation service member of the National Association of Credential Evaluation Service (NACES) http://www.naces.org/ is acceptable.
• Current Reference list of five (5) professional reference within the last year.
• DEIA Supplemental Question
• Travel expenses for pre-employment interviews and employment processing will not be authorized.

Your application and any required attachments must be submitted by March 8, 2026.

Applications with incomplete information (i.e., statements such as "see resume") or missing documents will not be considered.

VISA

Please be advised that AVC:

• Does not sponsor employment visas,
• Does not participate in E-Verify, and
• Does not complete documentation related to STEM OPT or other F-1 visa programs.

ACCOMMODATIONS

If you have, any questions or concerns/if you require accommodations for the application process in compliance with the Americans with Disabilities Act, please contact the People, Culture and Talent (Human Resources) department at (661) 722-6311.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER AND COMMITMENT TO DIVERSITYAntelope Valley Community College District (AVC) is committed to employing administrators, faculty, and staff members who are dedicated to student success. AVC recognizes that diversity in the academic environment fosters cultural awareness, promotes mutual understanding and respect, and provides suitable role models for all students.

AVC is committed to hiring processes that support equal opportunity, diversity, and provide equitable consideration for all candidates as required in federal and state laws and regulations. To find out more about AVC, please visit our website at avc.edu.

Thank you for your interest in employment opportunities with Antelope Valley Community College District.

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