"Full-Time Faculty Position in Marketing Communications, Digital Marketing Specialist"

Job Details

Company Description:

The Fashion Institute of Technology (FIT), an internationally renowned college of art and design, business and technology, of the State University of New York, invites applications and nominations for a full-time tenure-track faculty position in the Marketing Communications Department of the Jay and Patty Baker School of Business and Technology.

The Fashion Institute of Technology, a part of the State University of New York, has been a leader in career education in art, design, business, and technology for over 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are relevant to today's rapidly changing industries. Internationally renowned, FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace.

With close ties to industry, FIT draws faculty from the city's art, business, and design elite, and from the rich academic community of the region. The college continually seeks creative faculty members who are passionate about their field and demonstrate exceptional professional capability in the core competencies of instruction design, learning enrichment, globalism, and use of technology, as well as mastery of established and emerging industry practices.

The Jay and Patty Baker School of Business and Technology educates students for management and leadership roles within the fashion and related creative industries. Our curriculum integrates a deep appreciation of how markets, business environments, advanced business technology and competition can be managed in a global context. The Baker School provides a professional faculty and business climate that enables students to be immediately valuable contributors to their industries.

The Baker School of Business and Technology collaborates with both the School of Art and Design, and the School of Liberal Arts and Sciences, whose courses help students to better understand themselves, others, and their place in an increasingly complex world. The Baker School co-operates to design curricular and educational experiences that help hone general skills and behaviors that employers increasingly demand: critical thinking and problem solving skills, a strong sense of professional and ethical responsibility, social skills, the ability to work productively in teams, and good oral and written communications skills.

The vision of the School is to be the most academically recognized school of excellence where students come to learn about the business of the core industries that we serve-the creative, fashion and design industries-and where industry, government and associations see creative alliances for the development of ideas, solution innovation, future thinking, and problem solving.

Seven of the ten Jay and Patty Baker School of Business and Technology programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is dedicated to promoting continuous improvement in the practice of business in every industry worldwide.

The Marketing Communications department offers an Associate of Applied Science (AAS) and a Bachelor of Science (BS) in Advertising and Marketing Communications as well as a Bachelor of Science (BS) in Direct and Interactive Marketing. The program prepares students to become innovative leaders, emphasizing teamwork, cultural awareness, creative thinking, and communication.

Students gain a global perspective through a blend of academic study and hands-on experience. The curriculum fosters the development of creative and business acumen, preparing students for successful careers across a wide range of marketing communications fields, including advertising, brand management, video production and media technologies, public relations, communications, journalism, and direct and interactive marketing.

The Advertising and Marketing Communication program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

Job Description:

The Jay and Patty Baker School of Business and Technology seeks a dedicated full-time faculty member with expertise in digital marketing and a forward-thinking approach to education within a dynamic and creative academic environment.

The ideal candidate will bring a blend of academic and professional experience in digital marketing strategy, analytics, content marketing, SEO/SEM, and emerging media. Demonstrated proficiency with tools such as Google Analytics, Google Ads, Meta Business Suite, HubSpot, Salesforce, or similar platforms is required. The successful candidate will demonstrate a commitment to staying ahead of industry trends and preparing students to thrive in a rapidly evolving digital marketing landscape.

Responsibilities will include teaching a variety of digital marketing courses such as e-commerce, social media marketing, content marketing, digital analytics, and introduction to marketing, as well as contributing to new course development and departmental initiatives.

Beyond the classroom, the new faculty member will play an integral role in supporting the school and department's strategic initiatives, developing and enhancing the curriculum to bring innovative learning experiences into the classroom. Additional responsibilities include advising and mentoring students, promoting the academic program, and cultivating strategic partnerships with alumni, industry leaders, and other educational institutions. The new faculty member will serve on department, school, and college-wide committees, support accreditation, and participate in administrative duties and special projects as required.

Specific competencies sought as related to the position:

Globalism

• Understanding of the global nature of the marketing communications industry.
• Show awareness of professional, ethical, and social responsibility.
• Respect for all groups, integrating this respect into teaching.
• Embrace sustainability as a key aspect of the teaching experience.

Instructional Design

• Combine business practices with classroom learning for a rigorous academic experience.
• Develop a variety of assessment methods to accommodate various learning styles.
• Maintain industry connections to introduce new methodologies into the curriculum.
• Use the college's learning management system for tracking and reporting.
• Create collaborative, real-world problem-solving experiences.
• Incorporate various instructional methods to serve students of different abilities.

Learning Enrichment

• Inspire students' interest, curiosity, creativity, and love of learning.
• Use various instructional methods to foster critical thinking, design thinking, creative problem-solving and team-building skills.
• Integrate interdisciplinary learning into the curriculum.
• Stay current with industry trends and technology, incorporating them into the curriculum.
• Embrace new pedagogy forms, including online teaching, blended classes, workshops, flipped classrooms, and experiential learning.
• Support student learning styles and abilities.

Professionalism

• Engage in industry-related activities to enhance the discipline.
• Participate in relevant industry activities and academic conferences.
• Maintain a network of alumni and industry experts for internships, mentors, curriculum development, guest speaking, and graduate placement.
• Stay current and engaged in the primary teaching discipline.
• Model professional behavior to prepare students for related industry fields.

Technology

• Utilize course management systems and multimedia technology in the classroom.
• Demonstrate effective use of industry-specific technology.
• Use appropriate technology to communicate with and engage students outside the classroom.

The preceding description is not designed to be a complete list of all duties and responsibilities required of the position; other duties may be assigned consistent with the classification of the position.

Requirements:

Minimum Qualifications:

• MBA or Master's degree in Digital Marketing, Marketing, Communications, or a closely related field.
• Ten years of professional leadership experience in digital marketing, with demonstrated success in strategy, branding, analytics, media buying, or content marketing.

Preferred Qualifications:

• Terminal degree (e.g., Ph.D., D.B.A., Ed.D.) in a related field.
• Teaching experience at the college or university level in marketing.
• Industry certifications such as Google Analytics, Google Ads, HubSpot, Hootsuite, or Meta Blueprint.
• Knowledge of AI and automation in marketing (e.g., ChatGPT, CRM workflows, predictive analytics).

Additional Information:

Please note, all offers of employment are contingent upon successful completion of the background check process.

Salary

The final starting salary and appointment rank will be based on education level and cumulative experience; Collective Bargaining Agreement (CBA) Salary Schedules pgs. 73-74.

Instructor: $69,346.37 - $80,793.82

Assistant Professor: $80,736.40 - $118,984.88

Associate Professor: $94,498.31 - $142,271.78

Professor: $115,232.32 - $173,403.37

The College reserves the right to select one or more candidates after having been duly reviewed and presented to the President in conformance with the provisions of Article 15 of the Collective Bargaining Agreement.

Benefits

The Fashion Institute of Technology (FIT) provides comprehensive employee benefit programs designed to help keep our faculty and staff and their families healthy, safe, happy, and productive. Our programs also include a variety of components to help our employees improve the quality and balance of their work and family lives, and to help them prepare for their futures.

• Retirement Plans
• Health Care Plan and Dental Plan
• Employee Assistance Program
• Flexible Spending Account
• Commuter Benefit Plan
• FIT Tuition Exemption Program
• Qualifying Employer for the Public Service Loan Forgiveness (PSLF) Program

For a full list of FIT benefits, visit our benefits webpage.

Application Instructions:

In order to be considered for this position, please submit the following documents online:

• Letter of interest clearly indicating your qualifications for the position
• Curriculum Vitae
• Teaching Philosophy Statement
• Research Philosophy Statement
• Unofficial Transcript*
• A minimum of three professional references, including names, titles, addresses, phone numbers, and e-mail contact information
• A list of three references for recommendation letters; references may be contacted at a later stage

*Official transcripts are required within the first 30 days of hire. Applicants with foreign degrees must submit a completed credential evaluation comparing their foreign academic accomplishments to standards in the U.S.

This is a full-time, tenure-track position beginning in Fall 2026. Review of applications will commence in September 2025 and continue until the position is filled.