"Marketing Coordinator"

Reporting to the Assistant Director of Marketing at the Bryan School of Business and Economics at UNCG, the Marketing Coordinator will collaborate with marketing, recruitment, and program stakeholders to enhance awareness and drive enrollment for Bryan School graduate programs.

This role is responsible for executing day-to-day marketing activities and developing content targeted at key audiences, including prospective and current students, alumni, and employers, to boost engagement.

Core responsibilities include supporting promotional advertising campaigns, managing email marketing, social media, and event promotions, and creating a variety of digital and print materials to support marketing and recruitment goals.

Minimum Qualifications:

BACHELOR’S DEGREE IN A DISCIPLINE RELATED TO THE AREA OF ASSIGNMENT; OR EQUIVALENT COMBINATION OF TRAINING AND EXPERIENCE. ALL DEGREES MUST BE RECEIVED FROM APPROPRIATELY ACCREDITED INSTITUTIONS.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or business
• 2 years of related industry experience
• Ability to create content for digital marketing, email, web, and social media
• Excellent writing and editing skills
• Experience with graphic design and videography
• Ability to analyze data and report on the effectiveness of marketing
• Project management experience
• Experience with CRM platforms