"Marketing Manager"

Job Details

Company Description:

Framingham State University was founded in 1839 for a singular purpose - to meet a public need and promote the public good. At our founding as the nation's first public normal school, that need was for comprehensively educated public school teachers who would, in turn, promote an educated citizenry. FSU continues to offer exceptional teacher education programs, and while we are proud of our roots as a teachers' college, we have grown far beyond them. Public need continues to evolve, and FSU right along with it.  Our students and alumni are making waves in the fashion industry, designing nutrition plans for professional athletes, writing for major media and news organizations, working for Fortune 500 companies right here in Framingham, and so much more. FSU is a proudly public and truly transformative institution offering accessible, affordable educational opportunities that integrate an academically challenging liberal arts education with workforce preparation programs in a highly personalized teaching environment. Our programs have expanded, but our purpose and commitment to public education for the public good remain steadfast.

FSU currently enrolls about 3,000 undergraduate and 1,200 graduate and professional students, offers 60 undergraduate and graduate programs in the arts and humanities, behavioral and social sciences, and professional fields, and enrolls 48% BIPOC students and 54% first-generation college students in our undergraduate programs. We are deeply committed to inclusive excellence and strive to promote a culture of equity and antiracism. This commitment has earned FSU eight Insight Into Academia Higher Education Excellence and Distinction (HEED) Awards and led to our recognition in the Great Colleges to Work For program. We encourage applications from those who share our commitment to promoting a diverse, welcoming, and inclusive community.

FSU is ideally situated between Boston and Worcester on land originally stewarded by the Nipmuc people for thousands of years. FSU and the surrounding area are steeped in history, achievement, and innovation, and provide access to urban hotspots, verdant landscapes, natural and cultural amenities, and diverse communities.

Our founding motto, LIVE TO THE TRUTH, was said at the end of each class by beloved first principal, Cyrus Peirce, who sought to discover and teach "truth in theory and principle...truth in spirit and motive...truth in manner and form...truth intellectual and truth moral." Early leaders found this motto "speaks of sincerity of spirit...of intensity of effort, of resolution to succeed, of joy in achievement." LIVE TO THE TRUTH aptly reflects our past and our pledge for the future as it continues to guide our institution in practice and endeavor. If you share in this quest for truth and a commitment to living it fully, make the next chapter of your career the best chapter at Framingham State University.

Learn more about our career opportunities at www.framingham.edu/careers.

Job Description:

GENERAL STATEMENT OF DUTIES:

Framingham State University is seeking a talented and motivated marketing professional to help develop and lead the institution's comprehensive, integrated marketing program.

Reporting to the Executive Director of Marketing and Communications, the Marketing Manager leads the development and refinement of comprehensive, segmented marketing plans that incorporate multi-channel messaging across the admission lifecycle. The position oversees the creation, execution, and optimization of marketing channels and mediums including, but not limited to email, social, web, print, and video. The Marketing Manager ensures that all marketing content reflects consistent and timely on-brand messages.

The Marketing Manager works closely with campus constituents to develop a centralized, cohesive marketing effort defining the University's primary messaging and brand and visual identity. This position builds upon the University's strengths to leverage its unique position in higher education.

SUPERVISION RECEIVED:

Executive Director of Marketing & Communications

SUPERVISION EXERCISED:

Print Services Supervisor; Social Media Contractor, Student Interns

EXAMPLES OF SPECIFIC DUTIES AND RESPONSIBILITIES:

• Work collaboratively within a cross-functional team environment to execute integrated marketing plans designed to drive undergraduate and graduate enrollment goals, support new academic program launches, and raise visibility and awareness of Framingham State University;
• Work closely with the Executive Director of Marketing and Communications and the Chief Enrollment Officer to develop a comprehensive enrollment marketing plan that aligns with both the university's mission and the admissions recruitment calendar;
• Participate in overall strategy setting for Web marketing and content development efforts; and contribute to creative direction of website for use as a marketing tool;
• Coordinate development of marketing materials in a variety of media and venues to maintain brand identity, and to emphasize key messages and positioning within the higher education market;
• Work closely with campus constituents, including key internal stake holders, to ensure that their respective areas are considered within a comprehensive marketing strategy;
• Devise metrics to determine the effectiveness of marketing approaches, prepare marketing reports and analyses describing progress toward goals, recognize adverse trends, and make appropriate recommendations based on the data;
• Supervise the University's in-house print shop, ensuring that materials produced by offices and departments on campus comply with the University's branding; manage print shop budget;
• Keep abreast of industry dynamics, trends, and opportunities by networking and being proactive about seeking out higher education marketing techniques and strategies;
• Use traditional and digital marketing strategies to increase brand awareness both internally and externally;
• Serve as the liaison with media and advertising vendors;
• Serve on committees as assigned;
• Demonstrate sensitivity to students, faculty, and staff of varying racial, ethnic, religious, gender, cultural, disability, sexual orientation, learning styles and socioeconomic backgrounds;
• Serves as a role model and mentor for students as appropriate;
• Accountable for ensuring that equal opportunity, equity, and inclusion are integrally tied to all actions and decisions in areas of responsibility;
• Performs other duties as assigned.

WORKING CONDITIONS:

Most work occurs in a typical office setting on campus.

Requirements:

MINIMUM QUALIFICATIONS:

• Bachelor's degree required;
• Strong marketing experience and knowledge of current best practices;
• Knowledge of strategic marketing strategies and tactics to recruit high school students, potential transfer students, and adult learners;
• Ability to plan, organize, facilitate and implement multiple projects simultaneously;
• Ability to successfully function under pressure and to meet deadlines;
• Experience as a professional who is adept at managing change, and can build relationships with people from diverse areas of the university and inspire those outside their direct sphere of control;
• Strong oral and written communications skills;
• Comprehensive understanding of public media;
• Team player; ability to work collaboratively with others; good listener;
• Knowledge of and ability to perform all facets of this position as described in the duties segment of this job description.

PREFERRED QUALIFICATIONS:

• Advanced degree preferred
• Five or more years of marketing experience, preferably in higher education
• Understanding of higher education promotion, issues, and decision-making.
• Experience marketing to multi-cultural populations preferred
• Experience in working with and advising people in high-level positions of public visibility.
• Demonstrated ability to manage outside business partners and service providers.

Additional Information:

This is a full-time, exempt, benefits-eligible position in the Association of Professional Administrators (APA) bargaining unit with a union title of Director. The starting salary range is $83,000-88,000.

Framingham State University conducts criminal history and sexual offender record checks on recommended finalists prior to final employment for all positions.

Framingham State University is an equal opportunity employer. The University considers all qualified candidates without regard to race, color, sex, age, national origin, disability status, Veteran status, gender identity, gender expression, sexual orientation, genetic information, or any other characteristics protected by law.

Members of underrepresented or minoritized groups, women, veterans, persons with disabilities, and all persons committed to equity, diversity, and inclusive excellence are strongly encouraged to apply.

Application Instructions:

Candidates must apply online by submitting:

• Cover Letter,
• Resume/CV,
• Equity and Inclusion Statement*,
• Names and contact information for three (3) professional references (references are not contacted automatically upon submission of application).

*The Equity and Inclusion Statement is an opportunity for candidates to discuss professional skills, experience and/or willingness to engage in activities that would enhance the university's efforts to promote a diverse, equitable, and inclusive community. Equity and inclusion statements will be considered as part of a transparent and comprehensive review of candidate application materials.

For best consideration, please submit application materials by March 20, 2026. The review of applications may continue beyond that date and until the position is filled, at the discretion of the search committee.

Framingham State University only accepts application materials through our online application system. We are unable to accept application materials through mail, email, fax, or hand delivery. If you experience technical issues with the online application process, please submit a helpdesk ticket.

Framingham State University understands that persons with specific disabilities may need assistance with the job application process and/or with the interview process. For confidential assistance, please contact the Human Resources Office at 508-626-4530 or humanresources@framingham.edu.