"Marketing Manager"

What are we looking for?

The Marketing Manager is a mid-level role within the new Enterprise and External Engagement directorate, responsible for co-authoring and executing the institution’s marketing strategy. This position involves a blend of commercial planning, team leadership, and hands-on management of both digital and traditional marketing channels to enhance the institution’s brand, drive student applications, and support commercial growth.

Core Responsibilities

• Planning: Support the development and implementation of a multi-channel marketing strategy that supports the institution’s 3-5 year growth plan.
• Team Leadership: Line manage and mentor the Content Officer and Marketing Assistant, fostering a high-performing and creative team environment.
• Campaign Execution: Oversee the execution of all marketing campaigns, including digital advertising, traditional print, OOH (Out-of-Home), and published materials.
• Brand & PR Management: Manage the institution’s Public Relations (PR) and external communications to ensure a consistent and positive brand image.
• Digital Management: Lead and manage website redevelopment projects, ensuring the institution’s digital presence is dynamic, user-friendly, and aligned with marketing goals.
• Reporting: Provide a robust monthly reporting pack to the Executive Leadership Team for review, detailing campaign performance, key metrics, and strategic progress.
• Event Support: Be present and available to represent the institution at key events, supporting admissions and development initiatives.
• Any other duties as reasonably required.

Key Performance Indicators (KPIs) will be:

• Measurable growth in student admissions inquiries and applications.
• Successful execution and performance of digital and traditional marketing campaigns.
• Website traffic and engagement metrics.
• Positive brand sentiment and media coverage.
• Effective management of the marketing budget and team.

Core Competencies & Experience

Experience:

• Proven experience as a Marketing Manager or in a similar senior marketing role, preferably within the education or a related creative sector.
• Demonstrable track record of developing and executing successful, multi-channel marketing strategies.
• Experience in team leadership, with the ability to inspire and manage junior staff.
• Proficiency in both digital marketing (SEO, SEM, social media advertising) and traditional marketing (print, PR).

Skills:

• Exceptional communication, presentation, and leadership skills.
• Strong analytical skills with the ability to interpret data and report on campaign performance.
• Project management skills to oversee website and other large-scale marketing projects.

Attributes:

• A strategic and results-driven mindset with a focus on delivering against KPIs.
• A passion for the performing arts and education.
• A collaborative leader with the ability to build strong working relationships across departments.