Marketing Specialist 1
The Stanford Center for Dissemination and Implementation (CDI) in the Department of Psychiatry and Behavioral Sciences is seeking a full-time hybrid Communications Specialist to develop and implement communications and marketing initiatives.
CDI is a leading center for implementation science that drives the effort to get the best and latest treatments to all patients (https://med.stanford.edu/cdi.html). CDI consists of three national federally funded implementation centers:
- The Center for Dissemination and Implementation at Stanford (C-DIAS), National Institute on Drug Abuse (P50DA05402)
- The Research Adoption Support Center (RASC), National Institutes of Health Healing Addiction Long Term (HEAL) initiative (U2CDA057717)
- The Center for Mental Health Implementation Support (CMHIS), Substance Use and Mental Health Services Administration (H79SM090078).
The Communications Specialist will lead the visual design and execution of high-impact communications across projects, ensuring clarity, constancy, and accessibility across all products and platforms. They will work with leadership, staff, and national consultants to create content to disseminate and share our mission, goals, and work. We seek a professional who has expertise in translating scientific content to lay audiences; can manage projects from end-to-end and has a proven track record of executing campaigns that build awareness of a brand and its services, preferably for a non-profit or mission-driven organization; expertise with digital, web, print, and social media marketing; demonstrated ability to work with multiple program areas and internal stakeholders; and experience or interest in a mental health, addiction, health, or social service-related field. We are looking for a collaborative, creative, and mission-driven person, with at least two years of communications experience. We are looking for an organized, strategic storyteller who can balance regular communications with new efforts to engage a wide audience. Agency experience is preferred. This position is an excellent opportunity to have meaningful societal impact with national visibility. This position is hybrid with Tuesdays/Thursdays based in Stanford's Research Park.
Duties include:
- Manage the design and production of marketing materials.
- Translating scientific content to lay audiences.
- Execute marketing strategies to meet business objectives.
- Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
- Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
- Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
- Assess market opportunities and research market trends.
- May plan and execute events to support marketing objectives.
- Monitor and oversee product/program budgets to meet program goals.
- Coordinate vendor estimates and invoice processing.
- - Other duties may also be assigned
DESIRED QUALIFICATIONS:
- Demonstrated ability to lead the visual and graphic design and production of high-quality visual communications and marketing products, manage cross-channel production workflows, and ensure consistency and accessibility across all communications products.
- Skilled at translating scientific or technical content for general audiences.
- Demonstrated ability to plan and execute campaigns that raise visibility and strengthen understanding of an organization's work, ideally within a non-profit or mission-driven setting.
- Demonstrated experience developing and implementing a communications strategy.
- Strong end-to-end project management skills.
- Proficient across digital, web, print, and social media marketing.
- Proven ability to collaborate across multiple program areas and internal stakeholders.
- Experience or strong interest in mental health, addiction, health care, or social services.
EDUCATION & EXPERIENCE (REQUIRED):
Bachelor's degree and two years of relevant experience; or a combination of education and relevant experience. Experience in marketing, communications, graphic design and/or social media content development required.
KNOWLEDGE, SKILLS AND ABILITIES (REQUIRED):
- Previous experience in graphic design and visual communications.
- Previous experience translating scientific or technical content for general audiences.
- Previous experience in product, program and/or services marketing.
- Ability to work independently to meet expected deadlines and schedules.
- Experience with managing projects.
- Knowledge of marketing across channels including digital and print.
- Familiar with market research and data analysis.
- Creative problem solver.
- Excellent oral and written communication skills.
PHYSICAL REQUIREMENTS:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
WORKING CONDITIONS:
Occasional work on evenings and weekends.
This is a hybrid position; successful candidates will work onsite two days per week.
The expected pay range for this position is $86,762.87 to $103,247.94 per annum.
Additional Information
- Schedule: Full-time
- Job Code: 4892
- Employee Status: Regular
- Grade: G
- Requisition ID: 108512
- Work Arrangement: Hybrid Eligible
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