Marketing Staff Assistant-Social Media Coordinator

GENERAL STATEMENT OF DUTIES:

Under general supervision from the Director, the Marketing Staff Assistant, Social Media Coordinator will be responsible for the management of all university social media platforms, the creation of content for the platforms and initiatives. Oversees the university’s interactions with the public through implementing content strategies on social media platforms. Their duties include identifying trends on social media, using trends to market the university brand, build the community and brand awareness on social media platforms, and analyzing engagement data. Collaborate with university departments to share university events and content to the general public. Finally, utilize social media strategies to market for undergraduate and graduate programs that Fitchburg State offers, along with assisting with marketing requests.

SUPERVISION EXERCISED:

Supervises work study or support staff as assigned.

DUTIES & RESPONSIBILITIES:

1. Create and manage content on all university social media channels.
2. Develop social media strategies that will resonate with the target audience.
3. Ensure that everything posted for the university on social media platforms is branded correctly.
4. Coordinate Freddy the Falcon for social media content and university events.
5. Hold social media advisory group meetings to collaborate with social media managers in other departments about online presence and marketing.
6. Responsible for planning, implementing, and managing social media platforms to increase brand awareness and grow engagement on social media posts and pages.
7. Responsible for creating and administering content all on social media platforms, including (but not limited to) Facebook, Instagram, LinkedIn, X, TikTok, YouTube and Threads. Including main accounts, SGOCE, and presidential accounts.
8. Track Analytics and schedule a content calendar on Hootsuite.
9. Collaborate with other departments and students to create content and promote events.
10. Market for the entire university, such as: programs, events, department resources, faculty, staff, admissions content, SGOCE content, and alumni content.
11. Assist with web updates and ensure that all aspects of digital collateral are correct and branded properly.
12. Attend campus events and gather content from the event.
13. Coordinate content shoots with student content creators and Freddy the Falcon (the mascot).
14. Create social media ads and campaigns.
15. Work with student ambassadors and content creators to create student content and assign content assignments for them.
16. Track analytics through Hootsuite and other digital tools like HubSpot.
17. Ensure that each platform is branded properly and is active on trends.
18. Coordinate social media giveaways.

REQUIREMENTS:

1. 2+ years of social media experience and digital marketing experience.
2. Excellent written and oral communication skills, interpersonal skills, and organizational skills.
3. Editing skills on CapCut for video editing and Canva.
4. Excellent personable skills - able to attend events and interact with many people.
5. Excellent skills with many different social media platforms.
6. Experience with Hootsuite, Sprout Social, or HubSpot is a plus.
7. Web maintenance experience preferred (Drupal).
8. Ability to handle posting on multiple social media accounts at the same time.
9. Ability to work in groups and independently.
10. Ability to work on some weekends for events.
11. Must be able to satisfactorily pass a check conducted by the Criminal History Systems Board (CORI check); a background check satisfactory.
12. Ability to perform above duties with or without reasonable accommodation.