"Marketing Specialist- University Dining"

Job Summary

Performs marketing analysis to determine enrollment growth strategies at the department, unit, and/or college level. Creates marketing campaigns through various formats including website and print materials and analyzes data to determine effectiveness. Develops and manages the advertising message and concept direction ensuring brand consistency across marketing channels.

Responsibilities

KEY RESPONSIBILITIES:

1. Develops, implements, and executes assigned department marketing plans and strategies
2. Organizes and oversees multi-channel marketing campaigns to grow business and meet project goals
3. Directs implementation of best practices through appropriate media channels
4. Analyzes overall marketing plan and performance adhering to deadlines and requirements
5. Drafts lead engagement and relationship management strategies leveraging technology
6. Collaborates with SEO and digital teams to develop website effective content strategy
7. Responsible for the maintenance of the assigned marketing campaign budgets
8. Writes compelling items for a variety of marketing channels
9. Collaborates with key supplier partners to build and optimize customer experience and satisfaction
10. Shares knowledge and experiences with marketing peers and assists with cross promotion programs

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in Marketing, Business, or related field

Required Experience

Two (2) years of experience in building complex marketing programs and campaigns within multiple channels.

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

Previous Marketing experience in higher education
Experience in advanced Google Analytics and BrightEdge or similar SEO platforms
Previous experience in project management, social media, event planning, print, and direct mail
Experience with graphic design and layout, publishing, copyright and open access, metadata, writing, editing and accurately proofreading information

Knowledge, Skills, & Abilities

ABILITIES

Able to conduct and utilize various market research techniques and data analysis
Able to facilitate complex marketing campaigns and project management
Able to participate in local, regional, national, and international discussions and initiatives regarding standards, best practices, and new concepts related to recruitment and retention
Able to research, write and edit original content for print, online, multi-media and social media
Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE

Knowledge of strategic and operational planning for campaigns and marketing projects
Knowledge of traditional and emerging marketing channels
Familiar with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

SKILLS

Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Proficient with computer applications and programs associated with the position (Microsoft Office suite, HTML / web design, Adobe Creative suite, SEO, and Google Analytics)
Skilled in the development and execution of marketing plans and strategies
Strong attention to detail and follow up skills
Strong coaching and negotiation skills
Strong customer service skills and phone and e-mail etiquette

Other Information

This is not a supervisory position.
This position has financial responsibilities.
This position will not be required to drive.
This role is not considered a position of trust.
This position does not require a purchasing card (P-Card).
This position may travel 1% - 24% of the time
This position does not require security clearance.

Background Check

• Standard + Enhanced
• Education

Per the University System of Georgia background check policy, all final candidates will be required to consent to a criminal background investigation. Final candidates may be asked to disclose criminal record history during the initial screening process and prior to a conditional offer of employment. Applicants for positions of trust with screening results which confirm a disqualifying criminal history will be immediately disqualified from employment eligibility.

All applicants are required to include professional references as part of their application process. Some positions may require additional job-based screenings such as motor vehicle report, credit check, pre-employment drug screening and/or verification of academic credentials.