University of Maryland, Baltimore Jobs

University of Maryland, Baltimore

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Baltimore, Maryland, USA

5 Star University

"Senior Web Content Specialist"

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Senior Web Content Specialist

The University of Maryland School of Graduate Studies (UMSGS) has an opportunity for a Senior Web Specialist to support the comprehensive content review and restructuring of the school's external website. This full-time contract position will report to the Director of Communications and work closely with the University of Maryland, Baltimore's (UMB) Office of Communications and Public Affairs to align the website with institutional branding, improve user experience, and ensure strategic content alignment.

This role does not involve web development. However, the ideal candidate will have experience with content management systems (CMS) and a working knowledge of web standards, accessibility, and SEO best practices.

Benefits Information

UMB offers a comprehensive benefits package that prioritizes wellness, work/life balance, and professional development. Contingent Category II employees receive a generous leave package that includes 10 vacation days, 9 holidays, 5 sick days, 3 personal days and comprehensive health insurance; professional learning and development programs; Contingent Category II employees are eligible for tuition remission for the employee only and the tuition remission only applies to courses taken at UMB. Tuition remission for Contingent Category II employees who are part-time will be prorated in accordance with their FTE; and flexible work schedules and teleworking options (if applicable per job).

UMB is a public university and constituent institution of the University System of Maryland. All employees are expected to work primarily physically within the State of Maryland.

Primary Duties

  • Serve as a key partner in the school's website overhaul project.
  • Conduct a comprehensive audit of existing website content and site architecture.
  • Identify outdated, redundant, or missing content and propose enhancements.
  • Contribute to the development of a content strategy and revised site map to support restructuring efforts.
  • Write, edit, and optimize web content to reflect the school's brand and key messaging.
  • Collaborate with staff and subject matter experts to gather and refine content.
  • Apply accessibility (WCAG) and SEO best practices across all content updates.
  • Use the TerminalFour (T4) CMS to update and maintain web content throughout the project.
  • Act as the primary liaison of contact for content-related website efforts in coordination with communications, marketing, and technical teams.
  • Manage timelines, priorities, and deliverables to ensure on-time project completion.
  • Perform other duties as assigned.

Qualifications

Education: Bachelor's degree in public relations, computer science, communications, marketing, journalism, business administration, or a closely related field.

Experience: Four (4) years of experience in communications, journalism, technical writing, marketing, or web development.

Other: Except for qualifications established by law, additional related experience and formal education in which one has gained the knowledge, skills, and abilities required for full performance of the work of the job class may be substituted for the education or experience requirement on a year-for-year basis with 30 undergraduate college credits being equivalent to one year of related experience. In instances where specific education and/or experience is required only directly related education and/or experience may be substituted.

Preferred Qualifications

  • Expertise in web writing, content strategy, and information architecture.
  • Proficiency with content management systems.
  • Familiarity with Google Analytics to assess web performance.
  • Knowledge of SEO, web usability, and WCAG accessibility standards.
  • Strong project management skills.
  • Excellent communication and collaboration skills.

Knowledge, Skills, and Abilities

Knowledge of position requirements. Knowledge of all applicable requirements, regulations, and laws. Skill in effective use of applicable technology/systems. Ability to effectively communicate both verbal and written thoughts, ideas, and facts. Ability to work cooperatively with others and independently. Ability to demonstrate, understand, apply, and adhere to the UMB Core Values of Respect and Integrity, Well-being and Sustainability, Equity and Justice, and Innovation and Discovery.

Hiring Range: $70,000 - $78,000, commensurate with education and experience.

UMB is committed to cultivating a diverse and inclusive workforce and is proud to be an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, ancestry or national origin, sex, pregnancy or related conditions, sexual orientation, gender identity or expression, genetic information, physical or mental disability, marital status, protected veteran's status, or any other legally protected classification.

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