User Experience Optimization Specialist
This position plays a vital part in optimizing digital customer journeys by managing search effectiveness, personalizing content, leveraging web analytics and maintaining high-quality customer data. As a key liaison between OIT, vendors and university stakeholders, the specialist ensures technical execution aligns with user needs and institutional goals.
- Optimize on-site search functionality and digital navigation to improve content discoverability and relevance
- Implement and refine content personalization strategies to deliver targeted, user-specific digital experiences
- Utilize web analytics tools to monitor performance, generate actionable insights and guide strategic decisions
- Develop dashboards, reports and presentations to communicate user behavior trends and performance metrics to stakeholders
- Other duties as assigned
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