"Social Media Manager, Marketing + Communications, Hybrid"

Job Overview

The Social Media Manager informs and transforms the University of Cincinnati’s integrated marketing strategy through action-driving, scroll-stopping content across the official @uofcincy social channels.

With nearly 700,000 followers across primary platforms, UC’s social presence is a powerful engine for reputation, recruitment, and reach. This role leads both strategy and daily execution for the university’s official channels with a primary goal of transforming audiences into amplification, action and measurable impact.

This position may offer a hybrid or fully remote work arrangement for applicants residing in Ohio, Indiana or Kentucky. Remote work arrangements are subject to change in accordance with university policy.

Essential Functions

• Own and lead the university-wide social media strategy aligned to UC’s reputation, recruitment and reach priorities, serving as the primary steward of the official @uofcincy channels.
• Develop and execute action-driving social content strategies that convert key audiences — prospective students, employers, industry partners and community stakeholders — from awareness and engagement to measurable outcomes including inquiries, applications, partnerships and advocacy.
• Strengthen, protect and advance UC’s brand by expanding reach, shaping perception and increasing meaningful engagement across platforms.
• Identify and elevate UC accomplishments and authentic student, faculty and alumni stories by creating content that engages distinct audiences and drives measurable action.
• Monitor, engage and manage community interactions across platforms, fostering audience growth and strengthening brand affinity.
• Stay ahead of emerging social and digital trends, proactively recommending platform shifts, content innovation and strategic pivots while testing and implementing new approaches.
• Establish and manage ROI frameworks and performance measurement strategies; define key metrics tied to lead cultivation and campaign success; conduct ongoing analysis and deliver weekly and campaign-level reporting that clearly illustrates impact and informs optimization.
• Coordinate and execute university-wide social efforts in partnership with Marketing + Communications, the President’s Office, Enrollment Management and campus stakeholders for major institutional initiatives and events (Move-In, major athletic events, Decision Day, Graduation, high-level announcements, etc.).
• Monitor and assess user-generated content to identify brand risks and emerging issues; support crisis communication efforts through proactive monitoring, escalation and documentation of social sentiment.
• Lead monthly strategy and planning sessions to align content across UC’s 600+ social accounts while serving as the campus-wide authority on social strategy, policy and governance.
• Own and manage social media policy, account creation processes and feedback systems, ensuring institutional consistency and brand protection.
• Ensure ADA and Section 508 compliance while maintaining accessible, user-centered social channels.
• Manage and mentor Co-op 2.0 student(s) supporting social media and video content creation and may provide direct or indirect supervision of exempt and non-exempt staff as assigned.
• Perform other related duties as assigned.

Required Education

• Bachelor’s Degree
• Seven (7) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements

Required Experience

• Three (3) years of relevant experience.

Physical Requirements/Work Environment

Office environment/no specific unusual physical or environmental demands.

Compensation and Benefits

Salary/Hourly Pay Rate Information: up to $65,000 annually based on candidate experience.

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. UC Benefits

Highlights include comprehensive tuition remission, robust retirement plans, real work-life balance with vacation, sick time, paid holidays, parental leave, health coverage, etc.

To learn more about why UC is a great place to work, please visit our Careers Page.

How to Apply

Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at jobs@uc.edu.