Social Media Specialist

Job Description Summary

The application deadline for this position is 11:59pm EST on June 12, 2026.

Marketing and Communications supports Santa Fe Colleges (SF) efforts to recruit and retain students, expand community outreach, build relationships, and encourage advocacy and support. We do this through advertising and promotions, event support, the College website and social media accounts, as well as through internal newSFeed and media relations.

The Social Media Specialist is responsible for planning, producing, and publishing content that promotes the college on social media platforms utilizing the unified brand and communications strategy. By nature of the position, the Social Media Specialist will also be responsible for enhancing SFs brand presence and engaging with student, employees, and the college community.

Job Description

Responsibilities and Duties Include:

• Plans, writes, records, and posts original and engaging SF branded content across all social media platforms, as well as manages boosted and paid posts.
• Adheres to the brand guidelines for tone, messaging, and visuals to maintain a consistent brand image and ensures all SF social media posts and interactions reflect this.
• Maintains content, monitors performance, and assists in the development of social media marketing strategies on digital media accounts.
• Produces analytic reports across all social media and digital platforms for the Marketing Manager to maximize reach and engagement.
• Checks social and digital accounts on a daily basis for alerts and mentions, connects followers with appropriate college departments, and responds to Google reviews in a timely and professional manner.
• Utilizes project and proof management software to coordinate with other team members on multifaceted projects and the departments editorial calendar.
• Communicates with internal teams to ensure consistent messaging across all social media platforms.
• Provides support for secondary social media accounts as requested by the Marketing Manager, Associate Vice President, or similar personnel.
• Works independently and as an effective team member with a varied work schedule that may involve weekend and evening work.
• Stays informed about industry trends, competitor activities, and emerging social media platforms to maintain a current social media presence.
• Provides service to the college through participation in events, committees, and other college activities.
• Complies with all published College Rules, procedures, guidelines, and laws/regulations governing public employees, including but not limited to those related to document retention and destruction, FERPA, and confidentiality.
• Strictly honors the privacy, security, and confidentiality of records and other sensitive information according to appropriate state, federal, and college regulations, policies, and procedures.
• Provides service excellence through courteous, informed, accessible, and professional engagement.
• Performs other duties as assigned.

Reports to: Associate Vice President, Marketing and Communications

QUALIFICATIONS

Required: An associates degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, or a related field and/or a combination of related completed education and experience equal to four (4) years.

Additional Requirements: A criminal background check will be conducted.

Preferred: A bachelors degree in marketing, public relations, or a related discipline with two (2) years of work experience in social media, digital marketing, and related fields.