"Social Media Specialist"

Job Details

Social Media Specialist

Department: Institutional Advancement Location: Wellesley Hills

MassBay fosters educational excellence and academic success to prepare students for local and global citizenship, to promote their personal growth, to meet critical workforce demands of communities, and to contribute to the region’s economic development.

Massachusetts Bay Community College is served by a cadre of employees of varied backgrounds and experiences. We invite all individuals to consider joining our community.

Located in Greater Boston, MassBay is a comprehensive, open-access community college, offering associate degrees and certificate programs on three campuses in Wellesley Hills, Framingham, and Ashland, Massachusetts.

Position Summary:

The ideal candidate will join a vibrant educational community and have a desire and ability to serve a population of students with various needs and backgrounds.

MassBay Community College seeks a Social Media Specialist to support the strategic goals of the Marketing and Communications Department. Reporting to the Associate Director of Public Relations, this position will play a key role in promoting the MassBay story to diverse regional audiences to drive enrollment growth, strengthen alumni and donor engagement, and enhance the student experience. The Social Media Specialist will manage the College’s social media channels (Facebook, Instagram, Threads, LinkedIn, YouTube, TikTok, etc.), overseeing all aspects including strategy, content creation, scheduling, and analytics and performance reporting. The Social Media Specialist will work closely with the Associate Director of Public Relations to integrate strategic planning, creativity, and data-driven decision-making to maximize the impact of social media and mobile app content. The candidate will demonstrate strong interpersonal skills, creativity, and a collaborative spirit to work effectively within the marketing team and across all departments.

Key Responsibilities and Duties:

• Develop and execute creative and impactful social media strategies in collaboration with the Associate Director of Public Relations to boost the College’s visibility and engagement across platforms including Instagram, Facebook, Threads, YouTube, TikTok, and LinkedIn;
• Capture and edit high-quality photos and videos of campus events, student profiles, and faculty stories to create compelling content for social media, the College’s mobile app, and for other use of the Marketing & Development Department;
• Track and analyze social media performance metrics, providing monthly reports with actionable insights to strengthen brand voice and engagement;
• Plan and maintain a social media content calendar, ensuring timely, accurate, and consistent posts; schedule content, monitor engagement, and prepare timely responses to comments to foster community interaction;
• Craft engaging narratives and visual content tailored to target audiences, aligning with the College’s branding and strategic goals;
• Collaborate with departments and student organizations to promote events, activities, and achievements through dynamic social media campaigns;
• Monitor current social media trends, explore new platforms, tools, and content formats, and creatively leverage these and other ideas to enhance the College’s digital presence;
• Recruit and oversee student ambassadors to amplify the College’s presence on social media and at campus events;
• Build strong relationships across campuses to source and produce authentic, student-centered content;
• Participate in departmental meetings and manage project timelines through the ticketing system;
• Perform other duties as assigned by the Vice President for Institutional Advancement, Marketing & Communications or the Associate Director for Public Relations;
• Produce original content that will involve photography and videography capture and editing and writing original content that reflects and enhances the College’s brand and mission;
• Collaborate with the Office of Student Development on the management of the College’s mobile app, which serves as a primary communication tool for students;
• Other duties as assigned.

This list is not to be considered all-inclusive. A supervisor may assign other duties as required to meet the needs and foster the mission of the College.

All employees of MassBay are expected to work collegially and collaboratively within a community that values and celebrates the variety of student experience.

Required Qualifications:

• Associate degree with two years of relevant experience, or bachelor’s degree;
• One or more years of relevant experience in communications or social media creation and strategy;
• Demonstrated experience taking and editing photos and video, and relevant creative and editing software (Canva, Photoshop, Illustrator, CapCut, Adobe Premiere Pro, etc.);
• Solid understanding of branding, integrated marketing communications, social media, public relations, and digital marketing;
• Excellent writing and editing skills, with ability to communicate effectively across a wide variety of social media platforms;
• Working knowledge of ADA compliance and accessibility best practices for social media content (e.g., alt text, captions, color contrast);
• Strong interpersonal and the ability to balance multiple tasks in a deadline-driven environment;
• Ability to give and receive critical feedback;
• Ability to work within a team structure, take initiative, and see projects through to completion;
• Passion for marketing, communications, or related field;
• Proven time and resources manager;
• Ability and willingness to work nights and weekends on occasion, and primarily on-campus;
• Fast and willing learner, with positive attitude.

Preferred Qualifications

• Sensitivity and commitment to the goals of Affirmative Action;
• Experience working in a community college or similar environment;
• Demonstrated commitment to working with students in need;
• Experience working within the Microsoft Suite, including Microsoft Teams;
• Demonstrated time management and leadership skills, project management experience;
• Systems thinker, able to see the big picture and interdependent details.

Additional Information: Salary Range: $60,000 - $65,000

As a Massachusetts State Employee, you are offered an outstanding suite of benefits adding value to your salary.

• Array of choices for health insurance plans to meet individual/ family needs
• Affordable Dental Insurance and vision discount program
• 12 paid State/ Federal holidays
• Generous sick, vacation, and personal time
• Flexible Spending Plans to reduce your taxable income
• Low-cost basic and optional life insurance
• Defined Benefit Pension Plan, providing a fixed, pre-established benefit for employees at retirement
• Thinking to save more money towards retirement: consider Deferred Compensation plans i.e., 457(b) or 403(b).
• Tuition Benefits for employees and dependents at state colleges and universities
• Free Employee Assistance Program (EAP)
• Eligibility towards Public Service Loan Forgiveness (PSLF)
• Free gym and parking on campus

Need more info: https://www.massbay.edu/employment/benefits

Position Type: NUP Source of Funding: Local Trust Deadline: February 26th, 2026 or after that until filled. To Apply: Please include a letter of interest and resume with your online application.

Final candidates are required to provide sealed transcripts and/or certifications.

Hiring is contingent upon a successful CORI clearance.

Massachusetts Bay Community College is an affirmative action/equal opportunity employer and does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, genetic information, gender identity or sexual orientation in its programs and activities as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and college policies. The College prohibits sexual harassment, including sexual violence. Inquiries or complaints concerning discrimination, harassment, retaliation or sexual violence shall be referred to the College’s Affirmative Action and/or Title IX Coordinator, the Massachusetts Commission Against Discrimination, the Equal Employment Opportunities Commission or the United States Department of Education’s Office for Civil Rights.