"University Communications Specialist - Alumni Social Media"

Job Summary

Engage alumni and donors, share the Georgia Southern story, and support University Advancement goals through organic content creation, analytics, and collaboration with internal stakeholders to ensure a consistent and compelling voice across Georgia Southern University's alumni social media platforms. Support University marketing and communications and University Advancement efforts.

Responsibilities

• Establish and maintain relationships within colleges, University Advancement, and University Communications and Marketing for source development and collaborative content creation/curation
• Coordinate photography, videography and design for social media content
• Curate and create social media content that aligns with the Georgia Southern University brand
• Monitor alumni social media accounts and consult with account managers on best practices, brand standards and reporting
• Engage with followers, responding to questions and comments in a timely manner as necessary to create and maintain a vibrant online community
• Create reports on social media activity and other metrics
• Develop, manage and implement social media projects
• Perform related duties as assigned to support the mission of the University

Required Qualifications

Educational Requirements

• Bachelors degree in Marketing, Public Relations, Journalism, Communication Arts or related degree

Required Experience

• One year professional experience managing social media accounts
• Experience executing multi-faceted campaigns for social media audiences

Preferred Qualifications

Additional Preferred Qualifications

• Understanding of major social media platforms and analytics tools

Preferred Experience

• Two years professional experience managing social media accounts in higher education
• Experience with coordinating videography, photography and other creative services
• Experience creating video for various social media platforms
• Experience monitoring and responding to trends in higher education and social media
• Experience with social media management tools like Sprout Social

Proposed Salary

$46,513

This is a non-exempt position paid on a biweekly basis.

Required Documents to Attach

• Resume
• Cover Letter
• Two (2) Professional References

Knowledge, Skills, & Abilities

ABILITIES

• Consistently exhibit engaging customer service
• Ability to support various constituencies served by the University
• Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position

KNOWLEDGE

• Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success

SKILLS

• Effective communication (verbal and written), organizational and human relation skills
• Demonstrated proficiency working with social media channels, including Facebook, Instagram, LinkedIn, and YouTube
• Demonstrated proficiency working with social media monitoring and analytics tactics, tools and data Demonstrated creativity, invention, imagination, originality, and talent in branding, message development, and content creation

Apply Before Date

Open Until Filled

Application review may begin on January 02, 2025.

Location

Statesboro Campus - Statesboro, GA OR Armstrong Campus - Savannah, GA

Department Information

University Communications & Marketing