"Web and Digital Strategy Specialist"

Web and Digital Strategy Specialist

Job ID: 294211
Location: Kennesaw, Georgia
Full/Part Time: Full Time
Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Do you want to cultivate an inclusive environment that encourages free expression and civil discourse? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

(Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144.
Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Responsible for creating, planning, and implementing digital content that enhances online user experience. Collaborates with a team that includes creative, marketing, events, data analysis and communication to develop fully functioning websites through design plans, analytics, creative collateral, and verbal direction. Develops marketing strategy to communicate sales, promotions, advertising, or informational and public relation campaigns to target markets and audiences. Create, plan, and implement an engaging and interactive social media content strategy that enhances the reputation of the department and/or college. Engage in daily activity on social media channels to advance the brand and promote events and programs. Assists department leader with website maintenance and oversees site content optimization.

Responsibilities

KEY RESPONSIBILITIES:

1. Creates and follows an editorial calendar
2. Generates content for campaign messaging, collateral, calls to action (CTA), landing pages, website content, emails, marketing content, newsletters, social media, etc.
3. Generates, edits, publishes, and shares content (original text, images, video, or HTML) that encourages community engagement with the department and/or college
4. Coordinates and executes photography and videography assignments while working collaboratively with departments and team members
5. Optimizes pages within each platform to increase visibility of department and/or college's social content
6. Monitors conversations and respond to user generated comments and questions posted on accounts
7. Develops email marketing campaigns using Constant Contact or similar software
8. Identifies and implements innovative Search Engine Optimization (SEO) strategies utilizing analytic tools and resources, provide insights and make recommendations for updates and optimization and write content to meet SEO, web goals, and objectives
9. Writes dynamic, high-impact copy that delivers marketing outcomes
10. Monitors industry trends, technologies, and standards and research, recommend, and apply new technologies and analytics as necessary
11. Plans and manages project communications, continuously monitoring project status, proactively managing changes, and communicating on a regular basis
12. Ensures evaluation and analysis of marketing content initiatives to determine effectiveness of implemented strategies and recommend adjustments needed
13. Utilizes analytic tools and resources to analyze digital marketing performance, report Key Performance Indicators (KPI), and provide insights and recommendations for content performance improvement

Required Qualifications

Educational Requirements
Bachelor's degree from an accredited institution of higher education in related field

Required Experience
Two (2) years of relevant experience

Preferred Qualifications

Additional Preferred Qualifications
Experience in video storytelling from concept and shooting to editing
Experience in marketing, communications or public relations in a university or school setting Digital marketing content experience
Experience with Google Analytics Intermediate and SEO BrightEdge
Experience with HTML and scripting compatibility issues between different browsers

Preferred Educational Qualifications
An advanced degree from an accredited institution of higher education in a related field

Knowledge, Skills, & Abilities

ABILITIES
Able and willing to work at a fast pace
Able to quickly master new technologies
Able to handle multiple tasks or projects at one time meeting assigned deadlines

KNOWLEDGE
Solid understanding of SEO fundamentals
Familiarity with digital marketing campaign tactics

SKILLS
Excellent interpersonal, initiative, teamwork, problem solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills
Excellent content creation skills
Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)
Strong attention to detail and follow up skills
Strong customer service skills and phone and e-mail etiquette