"Web Content Specialist"

Web Content Specialist

Summary of Position

The Web Content Specialist plays a key role in shaping how audiences experience Allegheny College online. Working collaboratively across campus, the specialist develops, edits, and manages engaging written and visual content for the College’s family of websites—with a focus on prospective students and their families. This position works closely with the Web Content Developer to create and maintain SEO-rich, accessible content in the WordPress CMS, informed by data and user behavior. The specialist ensures that all digital content reflects Allegheny’s brand voice, academic excellence, and distinctive combinations of study that lead to extraordinary outcomes for graduates.

Key Responsibilities

Content Development & Management

• Write, edit, and publish compelling, SEO-informed content across the Allegheny College websites, including news, features, landing pages, and multimedia assets.
• Collaborate with campus partners to capture authentic stories that highlight the College’s people, programs, and priorities.
• Train and advise departmental editors on web content standards, accessibility compliance, and effective storytelling practices.
• Manage short- and long-term web content projects from concept through completion.

Strategy & Brand Alignment

• Execute web content strategies aligned with the College’s broader digital communications and enrollment goals.
• Ensure all web content reflects Allegheny’s Web Style Guide, visual identity, and brand messaging.
• Collaborate with the content development team to integrate visuals, video, and editorial storytelling for a consistent and engaging user experience.

Maintenance & Quality Assurance

• Audit existing web pages for accuracy, relevance, and adherence to brand tone and accessibility standards.
• Regularly refresh and update content in response to institutional changes, new programs, and current events.
• Partner with the Web Developer to manage site architecture, navigation, and content lifecycle.

Performance & Optimization

• Monitor website performance, traffic, and engagement using analytics tools such as Google Analytics and SiteImprove.
• Apply SEO best practices (keyword research, meta descriptions, internal linking) to enhance visibility and search performance.
• Co-analyze accessibility and site performance using tools such as Google Lighthouse and AXE Web DevTools, and implement improvements to enhance the user experience.

Writing Support & Campus Collaboration

• Contribute to broader communications efforts by drafting web-based stories, announcements, or feature content that align with institutional goals.
• Collaborate with the Marketing & Communications team to ensure cohesion across digital platforms.

Experience and Qualifications

• A Bachelor’s degree in Communications, Journalism, English, Marketing, Digital Media, or a related field or equivalent work experience.
• 1–3 years of related experience required

Required Knowledge

• Proven experience (1-3 years) writing and editing for web platforms using best practices, including SEO, accessibility, and responsive design and user experience principles.
• Understanding and experiences working with Google Analytics, SiteImprove, and accessibility reporting tools such as Google Lighthouse and AXE Web DevTools, identifying and implementing enhancements
• Experience in higher education, nonprofit, or mission-driven environments. (Preferred)
• Familiarity with basic HTML/CSS and visual storytelling techniques. (Preferred)

Required Skills and Abilities

• Strong writing and editing ability for digital platforms, with an understanding of tone, clarity, and user experience with the ability to turn complex academic or institutional information into compelling narratives for diverse audiences.
• Experience using CMS platforms (WordPress preferred).
• Image and multimedia editing for the web (e.g., Adobe Creative Suite, Canva, or similar tools).
• Excellent collaboration and communication skills with a strong service mindset. Excellent communication, collaboration, consultative, and training skills.
• Ability to translate analytics insights into actionable content recommendations.
• Manage multiple priorities, meet deadlines, and adapt to evolving institutional needs.
• Work effectively both independently and as part of a creative, fast-paced team.
• Demonstrate curiosity, initiative, and a commitment to continuous learning.

Compensation

Starting salary will be competitive, based on the candidate’s qualifications and experience.
Expected starting salary: $50,000 annually

THE HIRING PROCESS

Please submit a cover letter, resume, and provide contact information for three references to the Office of Human Resources, Allegheny College, 520 N. Main Street, Meadville, PA 16335 or by e-mail to employment@allegheny.edu. Review of applications will begin immediately and will continue until the position is filled. An offer of employment is contingent upon the successful completion of a background check.