"Web Content Specialist"

Job Details

Web Content Specialist

Job Summary

Web Content Specialist

The Web Content Specialist advances University Connected Learning's mission by designing and maintaining accessible, user-centered web experiences across UOnline and related platforms. This role may lead the development of entire websites—from initial planning and architecture to launch and maintenance—while also managing updates to existing content.

Success in this role requires a proactive mindset and the ability to stay ahead of trends in digital experience, accessibility, and content strategy. The specialist will translate business needs into technical requirements, collaborate with internal clients and UIT teams, and ensure that our web presence reflects best practices in usability, SEO, and accessibility—both front-end and back-end.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities
Web Administrator, II

• Build entire websites from concept to launch, including site architecture, content strategy, and page creation within Modern Campus or other CMS platforms.
• Translate business goals into technical specifications and collaborate with UIT and other technical teams to implement solutions.
• Collaborate with stakeholders to define site goals, user flows, and content needs.
• Conduct audits of existing sites and recommend structural improvements.Create wireframes and prototypes using tools like Adobe XD or Figma.
• Maintain and update content across UOnline and UCL websites, ensuring consistency and accessibility.
• Ensure all web content meets WCAG 2.1 accessibility standards and SEO best practices.
• Monitor analytics and user behavior to inform content decisions and site improvements.
• Stay current on emerging technologies, AI tools, and digital trends to continuously improve site performance and user experience.
• Provide training and documentation for content contributors.Communicate clearly and respectfully with internal clients, translating technical concepts into accessible language.
• Work independently or collaboratively with minimal direction.

Minimum Qualifications
EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
Department may hire employee at one of the following job levels:
Web Administrator, I: Requires a bachelor's (or equivalency) + 2 years of directly related work experience or a master's (or equivalency) degree.
Web Administrator, II: Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience. Web Administrator, III: Requires a bachelor's (or equivalency) + 6 years or a master's (or equivalency) + 4 years of directly related work experience.
Web Administrator, IV: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience.
Web Administrator, V: Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.
Web Administrator, VI: Requires a bachelor's (or equivalency) + 12 years or a master's (or equivalency) + 10 years of directly related work experience.
Web Administrator, VII: Requires a bachelor's (or equivalency) + 14 years or a master's (or equivalency) + 12 years of directly related work experience.

Preferences

• Bachelor's degree in Marketing, Communications, UX Design, or related field, or equivalency.
• 3-5 years of experience in web content strategy, UX writing, or digital marketing.
• Demonstrated experience with CMS platforms (e.g., Modern Campus, WordPress).
• Working knowledge of HTML/CSS and accessibility standards (WCAG 2.1, ADA compliance).
• Familiarity with SEO tools (e.g., Google Search Console, SEMrush) and analytics platforms.
• Ability to perform essential functions as outlined in the position description.

Special Instructions

Requisition Number: PRN43922B
Full Time or Part Time? Full Time
Work Schedule Summary: - Monday - Friday; 8:00 am - 5:00 pm- Hybrid work opportunity: Employee must reside in the state of Utah, but will have the opportunity to work a hybrid schedule of in-person and remote work
Department: 02199 - Marketing & Development
Location: Campus
Pay Rate Range: 50000-60000
Close Date: 3/22/2026
Open Until Filled:

To apply, visit https://utah.peopleadmin.com/postings/194163