Digital Marketing Specialist

Job No: 537250

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Categories: Communications/Public Relations/Marketing

Department: 10020000 - SCM-STRATEGIC COMM & MARKETING

Job Description

Classification Title: Marketing & Communications Specialist I

Classification Minimum Requirements: Bachelor's degree in related area and two years of relevant experience; Associate's degree and four years relevant experience; or an equivalent of education and experience.

Digital Campaign Management

• Strategize tactics and budget that effectively reach our target audiences.
• Brainstorm campaign/content ideas that can be promoted in our paid digital channels.
• Work with the Marketing Copywriter to ensure all copy meets platform specifications.
• Curate images for ads.
• Collaborate with video and design teams for advanced ad assets.
• Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM's overarching marketing campaigns.
• Set up digital ads (e.g. native, display, social, video).
• Monitor digital ad performance to ensure campaigns are meeting benchmarks and goals, and that they're effectively spending.

Web Updates and Project Coordination

• Edit/update websites in a timely manner.
• Work with Director to manage web projects coming into and out of SCM.
• Manage communications between SCM and UFIT's web and infrastructure teams.
• Represent SCM at project meetings and meticulously capture all project requirements and meeting action items to ensure thorough understanding and communication to the team.
• Manage deadlines to ensure projects are completed on time.
• Serve as an expert adviser regarding user experience and web usability best practices.
• Conduct research to create an informed strategy for web projects.
• Maintain and improve web project management processes within the department.
• Ensure consistent quality across all web projects.
• Ensure websites consistently meet UF's digital, accessibility and brand standards.
• Monitor site health via various analytics platforms. This includes identifying broken links or identifying anomalies in site engagement that may be resolved by content or design tweaks.

SEO/GEO Monitoring

• Monitor rankings in search engines and appearances in generative AI platforms.
• Monitor off-page SEO signals and make optimization updates accordingly.
• Monitor overall SEO health in platforms such as Google Search Console, Google Analytics and SEMrush.
• Work with content writers to ensure on-page content is optimized.
• Work with SEO vendors to ensure quality and timely delivery of reports and recommendations.

Building Reports and Actionable Insights

• Help establish KPIs for marketing campaigns and web performance.
• Create routine reports for our paid campaigns and websites and assess performance based on benchmarks and KPI thresholds.
• Offer data-based observations and recommendations to maintain or improve performance.

Note: This position is considered “essential” and during times of crisis, will be expected to respond and act after hours and on weekends. Depending on the crisis, this position may be expected to report to the Emergency Operations Center on main campus.

Expected Salary: $60,000 - $68,000 commensurate with education and experience. We are not able to sponsor visas nor offer relocation assistance.

Required Qualifications: Bachelor's degree in related area and two years of relevant experience; Associate's degree and four years relevant experience; or an equivalent of education and experience. Must have experience managing paid digital marketing campaigns, proficiency in web and digital analytics, website editing, and a strong background in SEO and GEO.

Preferred: Bachelor's degree in appropriate area plus 2 years of digital marketing and web marketing experience; Previous project management experience; Experience using WYSIWYG editors; Proven experience in analytics and creating reports with actionable recommendations; Understanding of best practices for web and digital accessibility; Understanding of SEO and GEO best practices; Excellent organizational and time management skills; Excellent verbal, written and presentation skills; Sense of urgency and strong attention to detail; Able to multitask and perform under tight deadlines; Experience with off-site SEO; Experience working on GEO; Proficiency using CMS platforms such as WordPress or TerminalFour; Working knowledge of HTML/CSS.

Special Instructions to Applicants: In order to be considered, you must upload your cover letter, resume/CV, and a minimum of three (3) references with current contact information. Application must be submitted by 11:55 p.m. (ET) of the posting end date.

Health Assessment Required: No

Applications Close: 16 October 2025