"University Marketing Specialist"

Job Description

Join Our Team at Georgia Southern!

Georgia Southern is a dynamic university with three vibrant campuses in Hinesville, Savannah and Statesboro serving the communities in Southeast Georgia. As a Carnegie Doctoral/R2 institution, our world-class scholars instruct about 26,000 students in associate's, bachelor's, master's and doctoral level degree programs.

Location: Statesboro Campus - Statesboro, GA

Department Information: University Communications & Marketing

Job Summary: Support and implement the University's brand and marketing initiatives. Partner with University internal clients to develop marketing objectives, strategies, and supporting projects. Under the direction of the Director of Brand and Marketing, plan, develop and execute marketing campaigns to support the brand, assist with student recruitment and student retention strategies for University admissions, create messaging and perform related activities that support the University's mission. Discern project performance metrics, and measure post-implementation effectiveness. Leverage various data sources to help determine refinements and new opportunities for the University.

Responsibilities:

• Partner with internal clients to conceive, plan, and execute brand and marketing strategies
• Develop project plans to effectively build and deploy strategies within channels such as paid media, SEO, social media, collateral, etc.
• Manage project development among client, editorial, graphic design, website, photo/video, and marketing leadership stakeholders
• Leverage data sources to educate and inform University stakeholders, and to guide strategic decisions
• Leverage data sources to measure the effectiveness of deployed strategies and optimize if needed
• Champion the University brand
• Initiate and maintain excellent client relationships

Required Qualifications: Educational Requirements: Bachelor's Degree. Required Experience: Two (2) or more years of related work experience.

Preferred Qualifications: Bachelor's Degree in marketing, journalism, public relations, communications or related field.

Proposed Salary: $22.36 per hour. This is a non-exempt position paid on a biweekly basis.

Required Documents to Attach: Resume, Cover Letter, Two (2) Professional References.

Optional Documents to Attach: Portfolio or other work examples.

Knowledge, Skills, & Abilities: ABILITIES: Consistently exhibit engaging customer service. Ability to support various constituencies served by the University. Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position. KNOWLEDGE: Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success. Familiarity with marketing concepts and principles. SKILLS: Effective communication (verbal and written), organizational and human relations skills. Demonstrated project management skills.

Apply Before Date: October 24, 2025.