DIRECTOR OF ADMISSIONS OPERATIONS

Job Summary

Reporting to the Executive Director of Admissions, the Director of Admissions Operations provides leadership and oversight for the daily admissions processing, systems management, and operational functions of the Office of Undergraduate Admissions in collaboration with the CRM Administrator. This position performs advanced administrative and operational management functions to support the effective execution of enrollment strategies, optimize admissions workflows and technologies, ensure compliance with institutional and regulatory requirements, and advance the department’s strategic goals and operational objectives.

Essential Duties

• Assists in the development, implementation, and continuous improvement of operating policies, procedures, and guidelines that support best practices in admissions processing and enrollment operations.
• Utilizes CRM and enrollment management systems to analyze, monitor, and report on admissions trends, applicant behaviors, enrollment patterns, and operational performance metrics.
• Performs data entry, data imports, record maintenance, and data cleanup activities to ensure the accuracy, integrity, and consistency of information maintained within the CRM and related enrollment systems.
• Assists with monitoring, identifying, troubleshooting, and resolving data integrity issues, duplicate records, workflow discrepancies, and system errors.
• Maintains, enhances, and organizes CRM documentation, procedural manuals, training guides, and operational resources.
• Assists in the development, coordination, and delivery of CRM training materials, onboarding resources, and user support sessions.
• Identifies innovative strategies, technologies, and process improvements to enhance the effectiveness, efficiency, and service delivery of admissions operations.
• Prepares, analyzes, and reports demographic, statistical, and operational admissions data for university leadership and external reporting.
• Coordinates admissions operations and related processes with the Office of the Registrar, Office of Veterans Affairs, and other student support units.
• Serves as a liaison between Admissions and various university departments including Information Technology, Financial Aid, and academic advising units.