Multimedia Designer

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific interest in the position and outline skills and experience that directly relate to this position. Candidates must submit a link to an online portfolio with both print and digital samples and be prepared to explain the creative approach of the work.

The Marketing and Communications (MarCom) team within the Office of Enrollment Management (OEM) is looking for an experienced Multimedia Designer who will develop engaging materials for multiple target audiences. The work of the Multimedia Designer will help connect the University of Michigan with prospective students, and their families, and current U-M students, campus stakeholders and community members.

The Multimedia Designer collaborates with OEM MarCom team members on developing tactics that align with the University of Michigan brand and encourage a pool of talented students to apply to and enroll at U-M; facilitate positive, meaningful relationships among target audiences and the university; aid in communicating affordability and access at U-M; and showcase the U-M experience. Reporting to the Assistant Director of Marketing and Communications, the Multimedia Designer will support the development and coordination of impactful communications and marketing initiatives.

• Understand the unique profiles of multiple target audiences including prospective students, their parents/families, high school counselors, current students, U-M faculty and staff, and other influencers.
• Conceptualize, design and produce a portfolio of impactful high-end multimedia, print and display projects and campaigns including viewbooks, posters, direct mail, brochures, websites, social media graphics, emails, displays, videos, and presentations.
• Design visual identities, infographics, and data visualization elements using a strong design and typography sensibility.
• Produce HTML content in collaboration with the web and CRM administrators.
• Take projects from concept development to final execution, presenting ideas and status throughout the process and once selected, preparing final files for production.
• Manage OEM brand standards, developing materials to support their use across the division, including logo development, presentations, templates, and promotional materials.
• Oversee the OEM digital media library, including taking campus photos, providing creative direction on photo shoots and developing a concise library of images that convey the U-M brand for divisional use using the university's Digital Asset Collective (DAC).
• Supervise a student employee, who contributes design work for the OEM units, providing guidance and consultation on branding, visual identity, and design principles.
• When needed, provide creative direction to additional vendors on OEM design projects.
• Contribute to the creative process, and help develop and implement a shared, well-rounded vision for OEM communications.
• Assess new technologies, standards and trends, and contribute to strategy formulation for the most effective message delivery.
• Make an ongoing commitment to improving skills, acquiring new technical knowledge, and staying informed of innovative design trends.
• Ensure multimedia content aligns with accessibility standards for inclusive design.

Qualifications:

• Bachelor's degree in graphic design or related field required with three years of multimedia design experience.
• Working knowledge of graphic design principles and practices: layout, typography, working within brand standards, use of tone and color, and using imagery in storytelling, with a demonstrated attention to detail and a clear point of view.
• Expert knowledge of Adobe Creative Suite (especially Photoshop, Illustrator, InDesign) and fluent in HTML design principles and Microsoft Office Suite in a Mac environment, particularly PowerPoint and Google Office Suite.
• Experience presenting creative sketches, concepts and storyboards.
• Experience with organizing and maintaining media assets and versions effectively and efficiently, and familiarity with a digital asset management tool.
• Must understand all phases of print production including prepress techniques, file prep, color management/proofing and distribution and basic understanding of USPS mailing standards.
• Proven commitment to quality; proven problem solving, decision making and time management skills; optimal organizational skills to manage multiple projects and deadlines in a fast-paced, deadline-driven environment.
• Must be professional, service oriented, creative, self-motivated, highly organized, team player that is technically skilled and enjoys collaborations with a wide variety of constituencies.

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

The University of Michigan is an equal employment opportunity employer.