"Program Manager, Data Support"

Job Description Summary

Reporting to the Assistant Director, Data Analytics, the Program Manager, Data Support plays a key role in advancing University-wide annual giving efforts through complex, data-driven insights and close coordination with School and Center Annual Giving staff. This position manages data sets/lists that support direct response annual giving campaigns and identifies additional opportunities to strengthen fundraising strategies through effective data application.

In collaboration with supervisor, the Program Manager, Data Support is responsible for routine data preparation to support multi-channel annual giving campaigns, including direct mail, email, text, and phone outreach. This includes preparing files for mail house production, managing segmentation lists, and ensuring consistency across communication platforms. The role also maintains data integrity and improves access to timely and accurate reporting. By generating actionable insights and supporting performance analysis, the Program Manager, Data Support plays a key role in informing data-driven decision-making across Penn's annual giving programs.

In addition, the Program Manager, Data Support will train and support other annual giving staff in understanding and using data tools, reports, and segmentation strategies to strengthen unit-level fundraising performance. The role also includes developing and maintaining documentation for standard operating procedures related to data exports, segmentation protocols, and production timelines, ensuring consistency and efficiency in execution.

Job Responsibilities

• Provide data and analytics support in collaboration with the Assistant Director, Data Analytics helping to meet the strategic and operational needs for the collaborative work of the School & Center Annual Giving (SACAG) staff with all annual giving programs.
• Leverage data to support school and center annual giving programs, including segmentation, predictive modeling, and performance tracking to improve donor participation, retention, and engagement.
• In collaboration with Assistant Director, Data Analytics partner with annual giving staff to understand reporting and operational needs and develop tailored data solutions that support campaign strategy and execution.
• Manage data segmentation and delivery for mass communications in partnership with the Assistant Director, Data Analytics, and the Director of Creative & Digital Strategy, ensuring accurate and timely outreach for centrally coordinated initiatives.
• Assist in managing Benjamin Franklin Society (BFS) donor data lists for events in collaboration with the Associate Director, BFS; support ongoing tracking and status updates to inform stewardship and recognition activities.
• Coordinate data preparation for graduate school and center initiatives, including mail production, pledge card processing, reminder schedules, and post-campaign reporting.
• Maintain and update documentation for standard operating procedures related to data exports, segmentation protocols, and production timelines.
• Contribute to broader analytics initiatives and special projects by providing data support, insights, and strategic recommendations.
• Collaborate with annual giving and DAR colleagues to apply emerging technologies that enhance donor engagement, solicitation, and stewardship.
• Provide dependable support for ad hoc projects and other duties as assigned.

Please provide a resume and cover letter in order to be considered for this role. Please upload all documents in the "Resume/CV" section of the application prior to submitting.

Qualifications

• Bachelor of Science, Bachelor of Arts, and 2 to 3 years of experience or equivalent combination of education and experience is required. 1-2 years' experience in a customer service-oriented environment involving the use of technology and experience in alumni relations or development desired.
• Must have advanced knowledge in Microsoft Office Suite, including MS Excel, Word, and Teams. Knowledge of MS SharePoint and overall strong analytical skills is a plus.
• Proficient experience with Salesforce Marketing Cloud is preferred.
• Knowledge of CMS platforms (Salesforce desired) is highly recommended.
• Experience with SMS texting platforms and social media management tools are a plus.
• Demonstrates a high level of comfort with technology usage and willingness to learn the functionality of new platforms.
• Exceptional organizational, communication, and interpersonal skills. Experience with a project management platform is preferred.
• Must have excellent organizational skills and be able to handle multiple priorities with ease in a fast-paced environment.
• This position works closely with internal partners across Penn DAR and student interns.
• Must be able to work independently, but also collaboratively, as part of a goal-oriented team.
• Knowledge of annual giving principles and techniques preferred particularly direct marketing with an understanding of multi-channel solicitation strategy.
• Enthusiasm to take the lead on new projects and initiatives; some that may fall outside the scope of the job description.
• Ability to travel, some evening/weekend work.

Job Location - City, State

Philadelphia, Pennsylvania

Department / School

Development and Alumni Relations

Pay Range

$64,500.00 - $65,000.00 Annual Rate
Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job's level. Internal organization and peer data at Penn are also considered.

Equal Opportunity Statement

The University of Pennsylvania is an equal opportunity employer. Candidates are considered for employment without regard to race, color, sex, sexual orientation, religion, creed, national origin (including shared ancestry or ethnic characteristics), citizenship status, age, disability, veteran status or any class protected under applicable federal, state or local law.

Special Requirements

Background checks may be required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.