Recruitment and Marketing Coordinator

Job Summary

Coordinates and implements recruitment and marketing initiatives for undergraduate and graduate programs within the College of Nursing and Health Professions. Works collaboratively with the Office of Admissions and academic units to support enrollment goals through outreach, digital engagement, and data-informed strategies. This position maintains a dual reporting relationship to Enrollment Marketing and the College of Nursing and Health Professions.

Essential Job Functions

Recruitment, Strategy, Outreach, and Enrollment Coordination:

• Serve as the lead for recruiting and marketing activities and initiatives for assigned colleges and departments.
• Coordinate recruitment activities with directors, chairs, and the Office of Admissions (open house events, recruiting events, summer programs, New Student Orientation).
• Collaborate with the Office of Admissions and Welcome Center to meet enrollment goals using CRM (Slate).
• Assist in outreach efforts through recruitment/enrollment data analysis and relationship-building with school districts and community partners.

Marketing Strategy, Branding, and Content Development:

• Develop content for recruitment purposes in collaboration with subject matter experts.
• Work with colleges on branding and messaging strategies for undergraduate and graduate programs aligned with the university's strategy.
• Create, collaborate on, and distribute news releases promoting students, faculty, staff, and events.
• Provide support for presentations, ensuring consistent and up-to-date messaging.

Digital Presence Management (Web and Social Media):

• Serve as the college web liaison, maintaining and updating websites with a focus on accessibility and SEO; provide training and support to users.
• Collaborate with the college to manage social media platforms and ensure a cohesive digital presence.

Stakeholder Engagement and Institutional Collaboration:

• Work with the Office of Alumni Affairs to promote programs to graduates and support giving day initiatives.
• Collaborate with Enrollment Coordinators across colleges to plan joint activities and share best practices.

Minimum and Desired Qualifications

Minimum Qualifications:

• Bachelor’s degree; preferably in marketing, communication, business, or a related field.
• 2 years of experience in academic services, student support services, case management, or related experience.
• Experience managing projects and working within time constraints.

Desired Qualifications:

• Prior experience in a college recruitment environment, demonstrating familiarity with the details and demands of marketing, student outreach and recruitment, enrollment, and yield.
• Demonstrated success in developing and executing plans to meet goals.
• Proficiency and experience in utilizing a range of technologies, which may include, but are not limited to, CRM systems (Slate preferred), Web content management systems, social media platforms, and Adobe or other related design platforms.
• Proficiency in advanced technical and computer skills to support administrative functions, including but not limited to MS Office Suite with a focus on PowerPoint and Excel.
• Familiarity with electronic calendar management and video conferencing applications such as Outlook, Zoom, and Microsoft Teams.

Supplemental Information

Key Competencies:

• Strong written and verbal communication skills.
• Ability to communicate effectively across campus as well as with prospective parents and students.
• Demonstrate project management expertise with attention to detail.
• Commitment to delivering a high standard of customer service, ensuring the needs of clients and colleagues are met with professionalism and courtesy.
• Ability to multitask and prioritize.
• Be a proven self-starter with a capacity to work both independently and collaboratively as part of a team.
• Ability to think creatively and outside of the box with strong problem-solving skills.
• Be a team player by providing quality service to all levels of personnel and students through a collaborative approach to work with a positive attitude.
• Ability to work occasional nights/weekends on event days.

Physical Requirements:

• Ability to lift, load, and transport marketing materials, displays, and other equipment up to 35 lbs.

Job Conditions:

This role entails office-based tasks with occasional on-campus responsibilities and may occasionally involve attendance at off-campus events.

Special Note:

We are unable to provide visa sponsorship for this position. Candidates must be authorized to work in the United States without the need for sponsorship now or in the future.