"Student Engagement and Marketing Assistant"

Job Details

Overview

As the Student Engagement and Marketing Assistant, you will play a pivotal role in driving the marketing and the student engagement efforts for the Graduate School of Technology (GST). Working closely with the Senior Director of Recruitment and Enrollment, you will serve as the primary point of contact for all marketing activities. You will provide a wide range of support, including social media management, event coordination, and administrative assistance, working towards enhancing the school’s visibility and attracting prospective students. This dynamic role provides an opportunity to contribute to both the marketing and program offices of GST.

Responsibilities

• Student Engagement Duties:
• Provide student engagement and marketing assistance using the Customer Relationship Management (CRM) system as a tool, including recruitment outreach to prospective students under the guidance of the Senior Director and the Program Directors.
• Serve as CRM project manager for social media and event campaigns and assist with running events, with occasional evening hours for events (no Friday evenings).
• Perform standard office duties: data entry, record keeping and filing, ordering and maintaining supplies, answering phones, copying, and other clerical duties as assigned.
• Correspond with different departments in coordinating professional development workshops and events for prospective students.
• Marketing/ Social Media Duties:
• Under supervision of the Senior Director of Recruitment & Enrollment, and working within the guidelines of the Touro Communications office, serve as point-of-contact for all GST social media activity;
• Plan and implement a social media calendar.
• Assist in maintaining various social media accounts and to maintain and execute original content in line with the latest best practices.
• Work alongside outside resources and marketing experts to help organize GST’s social media calendar and to help generate social media posts.
• Use the Customer Relationship Management (CRM) system as a tool to report social media metrics, marketing and data analysis.
• Write and edit social media content.
• Work alongside multimedia editor in creating graphics and videos for social media.

Qualifications

Education/ Experience

• Minimum of an Associate’s Degree required;
• At least 1 year of similar prior experience preferred.

Knowledge/ Skills/ Abilities

• Strong communication and interpersonal skills.
• Ability to take initiative and work independently.
• Ability to write content and formulate ideas into marketing strategies including developing social media campaigns and events planning.
• Ability to multitask.

Travel

• Travel to Touro NY Campus.
• Extensive use of computers.
• Ability to lift 5 lbs.
• Extensive time sitting and standing.

Maximum Salary: USD $32,838.00/Yr.

Minimum Salary: USD $26,270.00/Yr.

Organization

From our students, faculty, staff, and the community that surrounds us, we are linked together by our belief that everyone has a voice to be listened to. With shared values for a culturally inclusive learning experience and a commitment to DEI (diversity, equity, and inclusion), and social justice, Touro employees are part of something bigger: An educational institution with the tenacity to make an impact. Established in 1970 with a mission to educate, to serve, to perpetuate and to enrich humankind, Touro University now has more than 108,000 alumni and serves a widely diverse population of over 19,000 students across 35 schools in 4 countries.

At Touro, we provide our employees career development, work-life balance, comprehensive benefits and community. Because we want you to stay. Because we want to hear your voice make its impact. We are many voices, one Touro.

Touro University offers a comprehensive benefits package for full-time employees which includes:

• Full range of Health Plans
• Medical Plans (choice of EPO, PPO, High Deductible HSA)
• Flexible Spending Accounts (FSA)
• Dental Plans (PPO & HMO) and Vision Plan
• Dependent Care and Transit Programs
• Life Insurance, AD&D and Voluntary Supplemental Life Insurance
• Short-term and Long-term disability programs
• Retirement Plan (403b) - matching contribution up to 5% for eligible/enrolled employees following one year of employment (may make own pre-tax contributions immediately following employment)
• Touro University Tuition Exemption Program for eligible employees, their spouse and dependent children
• Employee Assistance Program
• Early-Release Fridays (upon approval)
• Generous Paid Time Off:
• Vacation, Sick Leave, Personal Leave & Floating Holiday
• Annual Holiday Schedule

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