"Marketing and Outreach Coordinator - Museums, Archives & Rare Books, and University Libraries"

Job ID: 289051

Location: Kennesaw, Georgia

Full/Part Time: Full Time

Regular/Temporary: Regular

About Us

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower our 47,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU!

Location

Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Our Marietta campus is located at 1100 South Marietta Parkway, Marietta, GA 30060.

Job Summary

Responsible for managing and developing brand awareness through strategic advertising and social media for the assigned department. Creates print, online, and promotional marketing and educational materials to support recreation facilities, programs, and events. Serves as the department representative for outreach in coordination with department leadership. Assists in benchmarking, researching, and reporting the effectiveness of marketing efforts by the department. May provides oversight and management of social media and other marketing platforms through the use of assigned staff and/or student staff and content creation. Actively participates in marketing initiatives, providing support where needed.

Responsibilities

KEY RESPONSIBILITIES:

1. Works to strategize, plan, develop, and execute marketing and communications campaigns
2. Writes articles and designs layouts for electronic newsletters
3. Manages social media accounts to expand the department's presence
4. Manages social media platforms, including scheduling, creating content, monitoring conversations, and responding to comments
5. Reports analytics on communication responses and online interactions with students, faculty, staff, and other constituents
6. Collaborates and coordinates with department leaders on sales and/or marketing campaigns
7. May supervise assigned staff and/or student assistants
8. Maintains the brand and graphic standards, techniques, and methods of the department and University
9. Works with program areas within division and/or department to highlight priority areas through tabling and collaboration events on and off campus
10. Manages outreach opportunities which may include events such as orientations, homecoming, the week of welcome, involvement fairs, and open houses based on department needs
11. Handles administrative tasks assigned by department leadership

Required Qualifications

Educational Requirements

Bachelor's degree from an accredited institution of higher education in related field

Other Required Qualifications

Current, valid, and unrestricted driver's license

Required Experience

Two (2) years relevant marketing or related experience

Preferred Qualifications

Preferred Educational Qualifications

An advanced degree from an accredited institution of higher education in a related field

Preferred Experience

Experience in marketing, communications, or public relations in a university system preferred

Previous experience managing accounts

Experience with video editing and production

Experience with social media management and Adobe Suite products

Proposed Salary

The budgeted salary range is $47,000 to $55,000. Offers are based on relevant experience.

Comprehensive benefits to include Medical, Dental, Vision, 13 paid holidays, vacation, generous retirement plans, tuition waiver, wellness options, and much more! Visit hr.kennesaw.edu/benefits.

Knowledge, Skills, & Abilities

ABILITIES

Demonstrates adaptability to policies, procedures, work assignments, and organizational culture changes

Able to think strategically and creatively

Able to travel locally

Able to adapt effectively in changing situations

Able to develop professional contacts and resources

Able to work independently and handle multiple tasks or projects at one-time meeting assigned deadlines

KNOWLEDGE

Knowledge of branding standards and corporate policies used to develop marketing and advertising materials

Knowledge of print and digital advertising sales and analytics

SKILLS

Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, technology, organization, communication (verbal and written), project management, leadership, and presentation skills

Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite)

Strong time management skills

Strong writing and proofreading skills

Strong attention to detail and follow-up skills

Strong customer service skills, email etiquette, and phone etiquette