Academic ASAP Program Manager (HEA)

POSITION DETAILS

Kingsborough Community College was founded in 1963 and is one of 25 campuses of the City University of New York (CUNY) system and offers liberal arts education, as well as career training programs. Kingsborough has been named one of the leading community colleges in the country by the Aspen Institute College Excellence Program. It has also earned national recognition for its creative and effective use of learning communities, for the large number of degrees it confers, for the high percentage of graduates who continue their studies, and for the innovative programs that draw thousands of non-traditional students to its campus every year.

Kingsborough serves a widely diverse population of approximately 14,000 students. Approximately 70% of Kingsborough’s students are enrolled in a liberal arts or science degree program; the rest pursue degrees in more specialized, career-oriented programs such as business, communications, criminal justice, culinary arts, nursing and allied health careers, information technology, journalism, maritime technology, tourism and hospitality, and the visual arts. The college takes pride in its many support programs that enhance student success. All students are offered individual, personal and academic counseling; workshops to improve basic skills; and career planning and placement. Students enjoy the accessibility of Kingsborough faculty and administrators.

Founded in 2007, City University of New York (CUNY) Accelerated Study in Associate Programs (ASAP) is a comprehensive associate degree completion program that currently serves 25,000 students annually at nine CUNY colleges, including Kingsborough Community College. ASAP provides comprehensive and personalized supports and resources to students that remove barriers to full-time study, support academic momentum, and build a connected community. ASAP has proven to be one of CUNY's most successful initiatives, with students in the program graduating at a rate more than double that of similar students. ASAP has been rigorously evaluated and garnered national recognition, winning the 2020 Innovations in American Government Award from the Ash Center for Democratic Governance and Innovation at Harvard University's John F. Kennedy School of Government. Further information is available at www.cuny.edu/ASAP.

Reporting to the ASAP Director, the Associate Director of Recruitment and Engagement is responsible for planning, implementing and evaluating recruitment and engagement strategies and initiatives focused on the needs of new and continuing students. Specific responsibilities include, but are not limited to:

• Develop, execute and evaluate a comprehensive recruitment strategy aimed at reaching recruitment and enrollment targets
• Supervise and train full-time and Part -time recruitment and engagement staff
• Develop and oversee communication processes utilizing CRM platforms to manage student recruitment, enrollment and engagement data
• Collaborate with ASAP leadership team and campus partners to develop and implement high impact, early engagement and co-curricular programs to support persistence and retention
• Cultivate and maintain relationships with high schools, CUNY pre-matriculation programs and campus departments to develop recruitment pipelines
• Review and update ASAP website, social media and promotional materials to ensure accuracy and improve user experience
• Manage recruitment data via CUNYFirst coding, generate analytical reports and implement eligibility verification process
• Foster collaborative relationships with the campus Enrollment Management and Marketing units to ensure integration of ASAP into campus marketing and recruitment plans
• Serve as a representative for ASAP at external events, conferences, campus committees and enrollment meetings
• Some evening and weekend hours may be required

QUALIFICATIONS

Bachelor's degree (Master's preferred) in an appropriate discipline and six years related experience.

The preferred candidate will have:

• Strong understanding of the needs and challenges facing students from diverse urban backgrounds
• Experience with recruiting students in higher education settings, pre-enrollment advisement, developing early engagement strategies and the financial aid process
• Experience managing a multi-faceted, fast paced, time-sensitive, and demanding student-focused and responsive operation serving both internal and external constituents
• Strong organizational, project management, written and verbal communication, and facilitation skills
• Excellent data and computer skills, particularly Microsoft Office Suite, and aptitude to learn new systems as needed; Connect and CUNYFirst experience preferred
• Strong ability to communicate program requirements effectively to students
• Commitment to fostering student supportive experiences/environments
• Detail oriented with strong analytical, evaluation, research, writing and editing skills.
• Demonstrated ability to cultivate and develop inclusive and equitable working relationships with students, staff, faculty and community members
• Experience developing and implementing engagement activities supportive of academic and personal development as part of the college experience
• Familiarity with using social media tools/analytics

One year of direct recruitment experience highly recommended.