"Collegiate Faculty, Assessment & Evaluation, Marketing"

Collegiate Faculty, Assessment & Evaluation (AE), Marketing

Department of Marketing, Management, and Health Care Administration

School of Business

12-Month Collegiate Faculty

Location: Adelphi, MD (Hybrid)

Summary:

The Collegiate Faculty, Assessment & Evaluation (AE) position is a mission-critical academic role that brings data-driven insight to the continuous improvement of teaching and learning at UMGC. Reporting to the Assistant Dean, this faculty member leads the assessment cycle and drives evidence-based evaluation practices across a cluster of academic portfolios. The AE Faculty ensures that academic programs meet institutional goals for quality, effectiveness, and student success.

By teaching 6 credits annually, conducting comprehensive assessment processes, and analyzing performance data at the course and program levels, the AE Faculty provides strategic guidance for continuous improvement. Success in this role is measured by the faculty member's ability to translate data into actionable insights, ensure course- and program-level assessment rigor, and inform strategic decisions that elevate student outcomes and institutional performance.

Key Duties and Responsibilities:

• Teach 6 credits per academic year in Marketing, applying assessment-informed instructional practices and maintaining academic excellence.
• Lead the implementation of a comprehensive assessment cycle for programs within the cluster of portfolios in the Marketing, Management, and Health Care Administration department, including planning, data collection, analysis, documentation, and reporting.
• Analyze student performance data across courses, programs, and delivery modalities to identify trends, support intervention strategies, and inform decisions.
• Collaborate with faculty and program teams to improve curriculum, instruction, and assessment strategies based on program review and evaluation outcomes.
• Partner with the Center for Institutional Effectiveness, Analytics, and GALE (Global Academic and Learning Enterprise) teams to ensure data integrity and alignment with accreditation and reporting requirements.
• Contribute to strategic initiatives that promote a culture of continuous improvement, including student success initiatives and academic planning processes.
• Deliver professional development workshops and resources that support data literacy, assessment best practices, and faculty capacity-building.
• Document and share assessment findings with internal stakeholders, including contributing to program review, accreditation reporting, and governance submissions.
• Maintain Marketing expertise through ongoing professional development, conference participation, and contributions to the Scholarship of Assessment and Institutional Effectiveness.
• Perform other duties as assigned by the Assistant Dean to support quality assurance, student success, and institutional effectiveness.

Competencies:

• Disciplinary knowledge in the portfolio area
• Educational data analysis and interpretation
• Academic program assessment and evaluation
• Curriculum and learning outcomes alignment
• Strategic thinking and systems perspective
• Written and verbal communication of technical findings
• Cross-functional collaboration and influence

Skills:

• Quantitative and qualitative data analysis
• Learning analytics platforms and visualization tools
• Accreditation and compliance reporting
• Assessment framework development (e.g., AAC&U VALUE rubrics)
• Professional development facilitation
• Data storytelling and change leadership

Key Collaborators:

• Assistant Dean: To align assessment strategies with broader student success and academic quality initiatives across the portfolio.
• Teaching & Learning Faculty: To translate assessment findings into improved instructional design and faculty practices.
• Course Development & Administration Faculty: To translate assessment findings into improved course and program learning outcomes.
• Portfolio Directors and Portfolio Managers: To guide data-informed decisions related to program review, curricular change, and strategic alignment.
• Center for Institutional Effectiveness and Analytics Teams: To ensure access to high-quality data and collaborate on reporting and dashboards.
• Faculty Affairs and Scheduling Team (FAST): To facilitate faculty engagement and professional development in assessment processes and practices.
• Accreditation, Records, & Credentials: To support compliance and continuous improvement and align assessment frameworks with university-wide quality standards and performance metrics.

Minimum Education & Experience Requirements:

• Education: Doctorate in Marketing, or Doctorate in Business, Business Administration, or Management with at least 18 graduate credit hours in Marketing, from a Business School or College at an accredited institution.
• Experience: Demonstrated ability to get things done. Minimum of 8 years of academic, professional, or teaching experience, including at least 3 years of direct teaching experience and proficiency in data analysis, interpretation, and visualization.

Preferred Education & Experience Requirements:

• Education: Same as required
• Experience: Graduate-level teaching, asynchronous online education, course and program assessment leadership, and experience with programmatic accreditation. Discipline-related work experience in non-academic environments is desired.
• Certifications: None required, though credentials in assessment, data analytics, or institutional research are advantageous.

Work environment and physical demands:

Work is typically performed in a hybrid academic environment. The role involves collaboration with institutional data teams, faculty groups, and academic leaders.

All submissions should include a cover letter and resume.

Hiring Range:

Instructor: $75,000-$84,000

Assistant Professor: $85,000-$94,000

Associate Professor: $100,000-$110,000

Professor: $111,000-$120,000