Communications Specialist (Open Rank: Intermediate- Senior) (Hybrid)

Job Summary

Jobs in this career family involve development, marketing, and management of messaging to both internal and external parties. Functions include marketing; advertising; communications; publications; brand management; writing; editing; proofreading; graphic design; web information architecture, development, and design; web content development; electronic communications; social media; news media/relations; public relations; photography; videography; radio/television broadcasting; FCC compliance; and communication projects management.

Key Responsibilities

Social Media Management

• Builds and manages social media strategy, including Facebook, Twitter, Instagram, and LinkedIn, to promote the mission and visions of the division.
• Ensure social media content adheres to brand standards (voice and design) and meets privacy policies for content release.
• Develop and design social media content, including video and infographics using design programs such as Canva or Adobe.
• Manage content using scheduling platforms such as Later to maintain a consistent posting schedule and social presence.
• Gather social media content from surgeons, staff, and live events. Coordinates approval for social postings with internal faculty and staff as well as affiliates such as Children's Hospital Colorado and UCHealth.
• Track the effectiveness of social media or digital campaigns.

Digital Asset and Website Content Management

• Manage patient before and after photos including editing and cataloging.
• Manage marketing digital assets (images, logos, collateral, and video) including editing, cataloging, and archiving.
• Identify digital images to use for marketing collateral.
• Collaborate with University of Colorado, UCHealth and Children's Hospital Colorado website specialists to ensure our affiliated programs' content remains current and dynamic.
• Develop, enhance, and maintain program-specific websites (CU Plastic Surgery, Breast Program, etc.) ensuring content is current and dynamic. This includes regularly updating existing content, generating new content, creating blogs, and cross-linking to other sites, events, and news.
• Perform search engine optimization.
• Maintain the Faculty Information Management System (FIMS) in collaboration faculty and staff.

Marketing

• Understand the marketing environment for PRS to align content with industry trends and ensure brand compliance.
• Create and maintain marketing materials including brochures, flyers, promotional products, email campaigns, etc.
• Utilize social media platforms to expand presence and business.
• Research and highlight opportunities for marketing expansion.
• Prepare and present reports on marketing efforts.

Public Relations and Internal Communications

• Identify and pitch story ideas to the Division, School of Medicine, and campus-level communications team.
• Coordinate with surgeons/media/in-house communications teams to ensure stories are written, ready to be released, and amplified on social media channels.
• Manage outside media requests.
• Develop content for, design, and send internal monthly Division newsletters.
• Design flyers, invitations, etc. for Division events such as holiday parties.
• Act as a liaison and point of contact for PRS news.

Why Join Us

The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off – vacation, sick, and holidays and more. To see what benefits are available, please visit: https://www.cu.edu/employee-services/benefits-wellness.

Diversity and Equity

The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty, and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

Qualifications

Minimum Qualifications

Communication Professional - Intermediate
Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution
One (1) year of professional experience in website development and maintenance
Demonstrated experience in creating marketing collateral

Communication Professional – Senior
Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution
Two (2) years of professional experience in Website development and maintenance
Demonstrated experience in creating marketing collateral

Substitution: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

Applicants must meet minimum qualifications at the time of hire.

Preferred Qualifications

• Professional experience in marketing/communications in a university, academic medical center and/or hospital system environment
• Advanced skills in photography, videography, and photo editing
• Advanced experience using Microsoft Office Suite
• Experience in social media management
• Demonstrated ability to perform search engine optimization
• Experience with design programs such as Canva or Adobe Creative Suite
• Experience with Google Analytics
• Experience working in a web content management system (Sitefinity, Hubspot)

Knowledge, Skills, and Abilities

• Excellent written and verbal communications skills
• Strong attention to detail
• Knowledge of and proven success with digital/email marketing best practices
• Ability to prioritize and successfully manage numerous tasks at one time
• Experience with troubleshooting issues and recommending solutions
• Comfortable working with and learning new technologies

How to Apply

For full consideration, please submit the following document(s):
1. A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position
2. Curriculum vitae / Resume
3. Three to five professional references including name, address, phone number (mobile number if appropriate), and email address
Questions should be directed to: Alina Rich alina.rich@cuanschutz.edu

Screening of Applications Begins

Applications will be accepted until finalists are identified.

Anticipated Pay Range

The starting salary range (*or hiring range*) for this position has been established as:
Communication Professional – Intermediate: $45,948 - $58,445
Communication Professional – Senior: $49,673 - $63,184
The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.
Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.
Total Compensation Calculator: http://www.cu.edu/node/153125