"Director, Digital Media"

Job Description

The Director of Digital Media serves as a key leader within the Ohio State Athletics Marketing & Fan Experience unit, providing strategic oversight for the departments comprehensive digital presence across OhioStateBuckeyes.com, official Athletics social media channels, and the Ohio State Buckeyes App. Reporting to the Associate Athletics Director for Marketing & Live Events, this role shapes the departments digital vision and ensures consistent, engaging representation of the Ohio State brand across all platforms.

The Director leads the planning and execution of digital content strategies that support fan engagement, brand storytelling, and revenue-generation objectives. Responsibilities include directing social media strategy, overseeing website and app content, and guiding the development of emerging digital platforms. The position ensures alignment between digital initiatives and broader marketing goals through close collaboration with the Creative Content, Marketing & Email Strategy, and communications teams.

This role directs all live-streamed press conferences and digital broadcasts across Athletics web, app, YouTube, and social media channels, ensuring high production standards and coordinated distribution. The Director also supervises the Assistant Director of Digital Media, Website, working together to analyze digital analytics, user behavior, and performance metrics to inform content planning and platform optimization.

The Director provides training and best-practice guidance to communications, marketing, and creative staff to maintain a consistent voice, brand identity, and effective storytelling across all digital channels. The position manages the departments relationship with its website and app provider and serves as the Athletics liaison to the universitys social media department to ensure coordinated messaging and collaborative opportunities.

Additionally, the Director oversees the Athletics Digital Media student intern program, offering mentorship and hands-on learning experiences that support daily content needs and departmental priorities. The Director is expected to demonstrate innovation, strategic thinking, and a data-informed approach to continually enhance the departments digital footprint.

Minimum Education Required

Bachelor's Level Degree or equivalent combination of education and experience

Required Qualifications

At least 3 years of relevant experience. Experience leading a team in a fast-paced work environment in the immediate world of social media, digital media and copy writing; supervisory experience; excellent written and verbal communication skills; creativity; experience with design/desktop publishing and video editing; ability to manage a large flow of information and multiple projects; self-motivation; exceptional organizational skills; ability to work effectively with a diverse population. Ability to stay ahead of technologies and the most current web, social, video and design trends. A passion for college athletics and the sports industry. Ability to analyze to analyze data to increase fan engagement and revenue streams.

FUNCTION: Marketing & Communications

SUBFUNCTION: Digital Channel Production

CAREER BAND: Managerial

CAREER LEVEL: M1