"Marketing & Communications Manager"

A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, one page or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file, due to system limitations.

The Stephen M. Ross School of Business at the University of Michigan is a diverse learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross HERE.

This role is hybrid with on-site expectations in Ann Arbor, MI 3 days per week. Domestic travel may be required 1-2 times per year. You may work on-call hours. You will work during early mornings, nights, or weekends. For a full job description, see link here. For questions about this role, email RossHRRecruiting@umich.edu.

Please note: To be considered for this position, candidates must be legally authorized to work in the United States. Ross School of Business does not offer visa sponsorship for this position.

Responsibilities:

• Lead and execute the Institute's integrated marketing and communications strategy, ensuring cohesive messaging, brand voice, tone, and visual identity across all platforms.
• Translate organizational priorities, programs, and initiatives into clear messaging, storytelling outputs, and editorial plans, including managing an integrated content calendar.
• Manage cross-functional marketing and communications projects from concept through publication, including timelines, vendors, freelancers, and stakeholder coordination, while balancing multiple concurrent initiatives.
• Create and distribute written, visual, and multimedia content that highlights students, alumni, faculty research, programs, and events, including digital ads, email campaigns, and social media coverage.
• Oversee and grow digital channels such as social media, newsletters, and campaign communications with platform-specific strategies to increase reach and engagement.
• Maintain and update website content for diverse audiences, collaborate on SEO efforts, and ensure timely publication of news, events, and feature stories.
• Monitor performance analytics across website, email, and social platforms; produce reports and apply insights to continuously refine content, campaigns, workflows, and overall channel strategy.
• Serve as a strategic thought partner across the organization while developing processes that improve collaboration, efficiency, and quality of execution.

Qualifications:

• Bachelor's degree with 3+ years of professional experience in marketing, communications, digital media, or a related field, or equivalent combination of education and experience.
• Demonstrated experience in managing social media platforms, writing and editing for digital audiences, and coordinating marketing content and campaigns across multiple channels.
• Strong writing, editing, and storytelling skills, with the ability to tailor content to a variety of audiences and platforms.
• Proficiency with digital marketing tools and platforms, such as content management systems (e.g., WordPress or Drupal), social media management tools (e.g., Hootsuite, Sprout Social), email marketing platforms (e.g., Mailchimp), and basic graphic design software (e.g., Canva, Adobe Creative Suite).
• Familiarity with web analytics and social media metrics, and ability to draw insights from data to inform strategy.
• Knowledge of brand management, editorial calendars, and marketing best practices.

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, the University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off (Vacation, Holidays, Season Days)
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses
• Flexible Work Program
• Ross Onsite Fitness Center

Salary Information:

The posting range for this position is $58,300 to $71,900. This posting range reflects multiple factors involved in determining compensation, such as skills, experience, training, certifications, and other organizational needs. At Ross, it is not common for new hires to be offered a salary at the upper end of the range. Compensation decisions are based on the details of each situation.

The Erb Institute Marketing and Communication Specialist will collaborate with staff, faculty, and students to implement integrated communications that elevate the Institute's visibility and impact across stakeholder groups. You will create and distribute compelling content across digital platforms, supporting student recruitment, promoting faculty research, and deepening engagement with alumni, business leaders, and prospective donors. You will report to the Associate Director.