"Programmatic Search Manager"

Role type: Full Time, Continuing

Department: Advancement, Communications & Marketing

Salary: UOM 9 - $143,185 - $148,972 p.a. plus 17% super

• Lead cutting-edge SEO and SEM strategies, optimise paid social advertising, build out a programmatic strategies and drive data-driven marketing innovation
• Apply now to spearhead transformative digital marketing strategies that will revolutionise audience engagement and drive measurable outcomes at one of the world's leading universities
• Investing in you - benefits package including salary packaging, health and wellbeing programs, discounted services, and professional development opportunities.

The University of Melbourne

We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via our website.

Your next career opportunity

As the Programmatic Search Manager at a prestigious university, you'll be at the forefront of developing and implementing innovative digital marketing strategies across search, social, and programmatic channels. You'll have the opportunity to lead a high-performing team, leverage advanced AdTech platforms, and drive data-driven decision-making to maximise marketing ROI. Your role will directly impact the university's global reach and engagement with key audiences, making this a pivotal position for those passionate about digital marketing innovation in higher education.

Your responsibilities will include:

• Develop SEO and SEM Strategies: Create and execute comprehensive plans to improve organic search visibility and drive qualified traffic.
• Lead Paid Social Advertising: Oversee social paid media and programmatic campaigns across various platforms.
• Drive Data Governance: Establish and enforce policies to ensure ethical and compliant use of data in digital advertising.
• Optimise AdTech Stack: Provide continuous improvement opportunities across demand-side platforms and other programmatic tools.

You may be a great fit if:

You are a strategic digital marketing leader with extensive experience in SEO, SEM, and programmatic advertising, a track record of driving measurable outcomes, and a passion for leveraging data and technology to enhance marketing effectiveness in higher education.

You may also:

• Have a postgraduate qualification in Marketing, Science, IT, Advertising, or Business Administration.
• Demonstrate proven ability to lead and develop high-performing digital marketing teams.
• Show extensive experience managing end-to-end digital advertising campaigns across multiple channels.
• Possess in-depth knowledge of AdTech platforms and programmatic buying techniques.

What we offer you!

We offer the opportunity to be part of a vibrant community and enjoy a comprehensive range of benefits to support your success and sense of fulfillment, including:

• Supportive flexible work arrangements underpinned by our commitment to inclusion and well-being
• Progressive, considerate leave provisions to empower your work-life balance
• Salary packaging and access to a range of discounted services including Bupa health insurance
• Health and well-being services including a leading Employee Assistance Program

For more information check out our benefits page!

Your new team – Advancement (University Communications & Marketing)

University’s Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University’s communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.