Web Content Specialist

Job Summary

Support website optimization and brand efforts of Georgia Southern University. Create, update and maintain web content for the University's website, conduct search engine optimization to keep the website current and active, and assist with the overall functionality of primary University websites. The Specialist consistently exhibits service, collaboration, and excellence as championed by the Division of Enrollment, Marketing and Student Success.

Responsibilities

• Write branded content for website working with stakeholders to make sure all content is correct and on brand
• Evaluate and optimize website content and user experience to improve functionality, marketing effectiveness and search engine optimization
• Develop relationships and liaise with University-wide content managers to support and guide website efforts
• Provides support to other campus content managers in WordPress CMS
• Be a proactive steward of University branding across the website
• Monitor University site to ensure quality as well as information is accurate, current and address accessibility issues as needed
• Develops high-quality top-level pages and landing pages using current web development practices
• Remains current on trends and priorities to create and maintain an up-to-date site

Required Qualifications

Educational Requirements

• Bachelor's degree

Required Experience

• Three or more years of related work experience
• Experience conducting needs assessments, analyzing data and making recommendations
• Accomplished in WordPress; skilled in website development and creation

Preferred Qualifications

Additional Preferred Qualifications

• Proficiency in HTML and CSS as well as current web development standards
• Understanding of search engine optimization and search engine marketing
• Knowledge of website accessibility standards

Preferred Educational Qualifications

• Bachelor's degree in Marketing, Information Technology or related fields

Preferred Experience

• Experience working with Google Analytics

Proposed Salary

$23.32 per hour. This is a non-exempt position paid on a biweekly basis.

Required Documents to Attach

• Resume
• Cover Letter
• Two (2) Professional References

Knowledge, Skills, & Abilities

Abilities

• Consistently exhibit engaging customer service
• Navigate web access and email with or without reasonable accommodation
• Ability to manage multiple projects simultaneously and meet deadlines
• Ability to work independently and collaboratively
• Ability to maintain confidentiality and secure sensitive information

Knowledge

• Adhere to University policies and procedures to meet Institutional goals and support University's mission for student success

Skills

• Use effective communication and human relations skills
• Proven proficiency with computers including Microsoft Office, Google, and/or applications as required for specific position
• Demonstrate appropriate organizational skills as required for specific position
• Experience working in Web Content Management Systems (CMS), particularly WordPress

Other Information

• Must be able to perform duties and responsibilities with or without reasonable accommodation.
• Work generally performed in an office environment
• Workweek may occasionally extend beyond 40 hours
• Occasional travel may be required