"Assistant Director of Marketing and Communications"

Assistant Director of Marketing and Communications

Company: Herkimer County Community College

Job Location:

Category: Communications, Marketing, and Public Affairs

Type: Full-Time

Herkimer County Community College is seeking a creative, dynamic, and highly motivated Assistant Director of Marketing and Communications. This full-time position plays a key role in building brand visibility and advancing the College's mission through engaging content strategis communications, and innovative marketing.

Major responsibilities include:

• Develop compelling written and visual contant for print, digital, social media, video, and web platforms
• Lead the College's social media strategy content creation engagement, monitoring and analytics
• Research and secure opportunities for positive media coverage
• Write press releases, articles and features
• Assist with website content management, ensuring accuracy, accessibility, andf SEO optimization.
• Support the planning and promotion of campus events, including press conferences, award ceremonies, and community engagements.
• Supervise and mentor student content creators and interns
• Collaborate across departments to ensure consistent messaging and brand alignment

Requirements:

• Bachelor's degree in communications, public relations, marketing, journalism or a related field required; Master's degree preferred
• Proven experience in communications, marketing, PR or journalism
• Demonstrated success managing professional social media accounts
• Strong writing, editing, and storytelling skills across multiple platforms
• Ability to thrive in a fast-paced environment with shifting priorities

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