Marketing Copywriter

Job Summary

Shape the Story. Drive the Brand.

At FGCU, our story is bigger than a single campaign—it is about access, impact, innovation and opportunity. Guided by a mission centered on student success and community engagement, FGCU connects education directly to real-world outcomes.

As part of the State University System of Florida and a leading regional comprehensive university, FGCU is building a stronger, more visible brand across Southwest Florida and beyond. We're looking for a Marketing Copywriter to join a talented, collaborative team within University Marketing and Communications. This position reports to the Senior Director of Marketing and Brand Strategy.

This is more than a writing role. It is about ideas, campaigns and storytelling that drive engagement, support enrollment and elevate the university's voice. You will turn strategy into clear, compelling messaging across digital, social, web, video and print.

Working alongside designers, marketers and campus partners, you will help shape how FGCU shows up across every touchpoint, bringing clarity to complex ideas and creating content that inspires action.

FGCU is building a culture of curiosity, commitment and collaboration. We value employees who successfully work with others and drive positive change through critical thinking and decisive action. If you thrive in an environment of innovation, accountability and mutual respect, you will find a good home here.

Job Description

What You'll Do

• Concept and write integrated marketing campaigns from idea through execution.
• Develop clear, engaging copy across web, social, video, email and print.
• Create content optimized for SEO and generative search (GEO).
• Turn complex academic and research content into audience-focused messaging.
• Partner with designers and strategists to bring campaigns to life.
• Identify and tell stories that highlight FGCU's impact and community connection.
• Maintain a consistent, strong brand voice across all channels.

What You'll Bring

Experience and Education

• Six years of directly related professional experience, or
• A bachelor's degree in Marketing, English, Communications, Journalism, Public Relations or a related field, plus two years of full-time professional writing experience
• Demonstrated professional, full-time writing experience

Preferred Experience

• Agency experience, three or more years preferred
• Higher education marketing or communications experience
• Experience writing across multiple platforms and formats

Skills and Strengths

• Strategic mindset paired with creativity and curiosity
• Strong storytelling ability and a sharp editorial eye
• Excellent writing, editing, grammar and proofreading skills
• Strong collaboration and interpersonal skills
• Highly organized, deadline-driven and able to manage multiple projects
• Ability to think critically, solve problems creatively and maintain high standards of accuracy
• Comfortable working independently or as part of a team in a fast-paced, service-oriented environment

Why FGCU

FGCU is a university on the rise, with a growing brand and a clear focus on student success, community impact and regional leadership.

You'll be part of a high-performing creative team, contributing to a major awareness campaign and a marketing-driven FGCU.edu experience.

If you're a writer who thinks in ideas, not just words, we want to see your work.

Institutional Values & Behavioral Expectation

In this role, the successful candidate will be expected to:

• Seek out new approaches to improve outcomes; remain open for feedback and new ideas.
• Lead with integrity; consistently produce high-quality work; persevere to overcome obstacles to meet deadlines and achieve deliverables.
• Share information and insights thoughtfully; build partnerships across departments; communicate respectfully; support colleagues to achieve common goals.