Marketing Lead

Job Summary

University of Utah Health is seeking a strategic and collaborative Marketing Lead to lead partnership-focused marketing initiatives across the organization. This role will be responsible for developing and executing integrated marketing strategies that elevate awareness of U of U Health's services, programs, and offerings while strengthening relationships with internal and external partners. The Marketing Manager will also develop and execute strategic partnerships to boost brand visibility and improve community health engagement, including managing sponsorship contracts, activating partnerships, and measuring ROI.

The ideal candidate brings deep experience in healthcare marketing, a strong understanding of industry trends and best practices, and a proven ability to work cross-functionally with diverse stakeholders—including clinical leaders, service lines, community organizations, and external partners.

Responsibilities

• Lead the development and execution of integrated marketing strategies that promote University of Utah Health services, programs, and initiatives.
• Build, manage, and grow strategic partnerships with community organizations, sponsors, and external partners to enhance brand visibility and community health engagement.
• Execute sponsorship agreements and contracts, ensuring alignment with organizational goals.
• Plan and execute partnership activations, campaigns, and events that deliver measurable impact.
• Track, analyze, and report on partnership and campaign performance, including ROI and key performance metrics.
• Collaborate cross-functionally with internal stakeholders across teams, service lines, leadership, and communications, to align messaging and priorities.

Minimum Qualifications

Marketing Specialist, IV: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience.

Preferences

• Proven experience developing and executing integrated marketing strategies and campaigns.
• Demonstrated success managing strategic partnerships, sponsorships, and community engagement initiatives.
• Strong understanding of healthcare marketing regulations, trends, and best practices.