Enrollment Outreach & Admissions Specialist

Job Summary

The David Eccles School of Business is seeking a dynamic, energetic, and relationship-driven Enrollment Outreach & Admissions Specialist to support enrollment growth across MBA programs.

This role combines strategic outreach, recruitment, partnership development, and admissions counseling to build and convert prospective student pipelines. The ideal candidate is proactive and externally focused, with the ability to cultivate relationships, generate new opportunities, and engage working professionals through networking, outreach campaigns, events, and one-on-one engagement.

In addition to guiding prospective students through the admissions process, this individual will play a critical role in expanding awareness of our programs through employer partnerships, alumni engagement, professional networking, LinkedIn prospecting, and strategic recruitment initiatives.

The ideal candidate thrives in a fast-paced environment, is energized by building relationships and creating opportunities, and is motivated by ambitious enrollment goals. Exceptional communication, relationship management, organization, and project management skills are essential.

Learn more about the great benefits of working for University of Utah: benefits.utah.edu

The department may choose to hire at any of the below job levels and associated pay rates based on their business need and budget.

Responsibilities

Strategic Outreach & Pipeline Development

• Build and manage prospective student pipelines through proactive outreach and relationship cultivation.
• Develop prospect lists and outreach strategies rather than relying solely on inbound inquiries.
• Identify and engage career-transition candidates, promotion-ready professionals, and prospective students seeking career advancement opportunities.
• Lead outreach efforts for delayed admissions candidates and re-engage inactive or deferred applicants.
• Support long-term enrollment pipeline development through strategic follow-up campaigns and outreach initiatives.
• Utilize LinkedIn, professional networking platforms, and CRM tools to identify and engage high-potential prospective students.
• Build and maintain relationships with prospective students through personalized digital engagement and one-on-one outreach.
• Coordinate and present at information sessions, webinars, Preview Days, networking events, and other recruitment activities.
• Develop innovative outreach and engagement opportunities that create early connection points with prospective students before formal inquiry.
• Build relationships with employer partners, alumni, professional organizations, chambers, and community groups to expand awareness and recruitment opportunities.
• Attend networking functions, employer events, and community engagement opportunities to strengthen enrollment pipelines and increase program visibility.
• Support outreach initiatives focused on executive, professional, military-affiliated, and veteran student populations.
• Collaborate with internal teams and graduate programs on partnership and outreach opportunities that support enrollment growth.

Admissions & Enrollment Management

• Engage with prospective students through phone, Zoom, in-person meetings, email, and events to build relationships and guide candidates through the admissions process.
• Gather, track, and manage leads and prospective student activity within Salesforce CRM.
• Conduct personalized meetings with prospective students to discuss educational goals, application readiness, and program fit.
• Contact prospective students who have started applications to encourage completion and provide ongoing support throughout the admissions cycle.
• Oversee the application process to ensure accuracy and completeness of submitted materials.
• Collaborate with the admissions team to evaluate applications and identify qualified candidates.
• Provide individualized counseling and support to prospective students navigating the admissions process.
• Work closely with Student Services to support onboarding and transition efforts for newly admitted students.
• Partner with the Office of Graduate Admissions to resolve application issues, support international applicants, and ensure a seamless admissions experience.
• Assist with scholarship awarding and communication processes.
• Maintain accurate records in Salesforce, perform regular data clean-up, and ensure data integrity.
• Provide additional support as needed to support enrollment, admissions, and onboarding priorities.

Work Environment and Level of Frequency Typically Required

Environment: The role is based in a shared, open workspace designed to encourage active communication, collaboration, and teamwork. Nearly Continuously: In-person, open-office environment with regular interaction and collaboration among students, faculty, prospective students, and team members.

Physical Requirements and Level of Frequency That May Be Required

Nearly Continuously: Sitting, hearing, listening, and talking. Often: Repetitive hand motions (such as typing), walking, bending, reaching overhead, and lifting up to 25 lbs.

Minimum Qualifications

EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).

Department may hire employee at one of the following job levels:

Requires a bachelor's (or equivalency) + 4 years or a master's (or equivalency) + 2 years of directly related work experience.