"Social Media Strategist I"

Job Details

The Social Media Strategist I position works with oversight on the Social Media team and is responsible for developing and implementing the university Social strategy, setting strategic goals and striving to meet set goals in order to increase online presence and engagement. This role works closely with other teams within Marketing including the photo and video teams to plan out and execute creative elements for main feed posts, stories, reels and other social efforts. Additionally, this position works with other university departments to assist and advise in setting up their social accounts while regularly evaluating all of LU’s social media entities, judging their performance, and ensuring all users have the proper education and instruction to excel in social media. The Social Media Strategist consistently seeks new information on best social media practices and shares regularly with both the SM team members and all SM users.

Essential Functions and Responsibilities

1. Collaborate with team to update the university’s official accounts, monitor posts, respond to questions, etc. on university social media accounts. (Facebook, Twitter, Instagram, LinkedIn, etc.).
2. Establishes, maintains and updates Social Media Policy for the university.
3. Assist other users in the creation, training and updating official accounts. Direct other users according to the guide(s) and policy regarding social media websites.
4. In conjunction with social team and other marketing personnel, including QC team, develop messaging and strategy plans for university official accounts.
5. Monitor analytics and other data for official accounts.
6. Research and recommend changes to the social media plan.
7. Adhere to the Brand Identity Guide policy, university web policy, guide to editorial style and all relevant department policies.
8. Acts as liaison with departments to assist and advise in setting up their social accounts while ensuring all users have the proper education and instruction to excel in social media.
9. Plans, directs, and implements organizational communications activities. Works with clients and team to ensure that key, strategic messages are communicated effectively to target audiences.
10. Requires forward thinking, creative problem solving, and strong attention to detail.
11. Supports team when needed in assisting with Social media and MKTG approval inboxes.

Qualifications, Credentials, and Competencies

Minimum Qualifications:

1. This position requires a bachelor’s degree (B.A./B.S.) from a four-year college or university. Preferred field of study in Communications, Graphic Design, Art, Marketing or related field.
2. Computer competency in Microsoft Office suite.
3. Must be able to understand and follow directions and work under limited supervision.
4. Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detailed-oriented, self-motivated, diligent, trustworthy, possessing strong organizational skills, and well-developed communication skills.
5. Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.

Preferred Qualifications:

1. Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
2. Approximately one – two years of related experience required, or an equivalent combination of education and experience.

Target Hire Date: 2025-10-03

Time Type: Full time

Location: Lynchburg - In Office